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Marketing Automation Expert
Posted on 4/7/2022
Burlington, MA, USA
Experience Level
Desired Skills
Data Analysis
  • 2+ years' of experience working with Marketo and similar marketing automation platforms, as well as CRM platforms such as Salesforce
  • 3+ years' experience with Marketo administrative functions
  • Marketo Certification is a strong plus
  • Advanced knowledge of marketing technologies and industry best practices
  • Functional understanding of the campaign management process, attribution and measurement, and marketing funnel management
  • Proven experience with interactive marketing techniques including inbound/outbound marketing, demand generation, SEO, SEM, PPC, Analytics, etc
  • Solid understanding of workflow processes and systems within a marketing/sales cycle
  • Ability to prioritize and manage multiple priorities, projects, resources
  • The ideal candidate for Acronis will have exceptional resource management and prioritization skills. They must be able to collaborate and communicate effectively with others
  • We need someone who is hands-on, dependable, and committed. Someone who is results oriented and can execute organizational goals with the utmost urgency and commitment
  • Like every other position at Acronis, we look for people who embody all 5 of our company values: responsive, alert, detail oriented, makes decisions and never gives up
  • Proven knowledge of HTML/CSS across multiple browsers and platforms; Able to code a marketing email using HTML and an intermediate level of skills with JavaScript
  • Experience within the technology industry is preferred but not mandatory
  • Bachelor's degree or equivalent work experience required. Degree in Marketing, Business, or IT is preferred, and MBA degree is a strong plus
  • Strong internal customer focus with desire to learn all aspects of the business
  • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy
  • Strong written and verbal communication and interpersonal skills
  • Outstanding organizational, problem solving, and multi-tasking skills
  • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities
  • Self-motivated, proactive, and able to work with minimal supervision
  • Passion and commitment to succeed by working hard and never giving up
  • Work with campaign managers and regional marketing managers to gather requirements and translate business needs into the technical execution of campaigns through our automation platform (Marketo)
  • Hands-on development and execution of marketing campaigns including campaign flow builds, emails, landing pages, forms creation as well as testing and reporting with Marketo
  • Work alongside the Salesforce.com team to ensure marketing and sales data are synced between systems and field mappings are set up to properly meet ongoing and new requirements
  • Create, implement and maintain a dashboard of key success metrics
  • Monitor, analyze and report on campaign performance to maximize ROI and sales
  • Manage projects to deliver the expected results on time and on budget

1,001-5,000 employees

All-in-one Cyber Protection
Company Overview
Acronis believes knowledge is priceless and opens opportunities to all, which drives their mission to protect data.
  • Medical, dental, &vision insurance plans
  • Life Insurance, STD and LTD policies
  • 401(k) retirement plan and company match
  • Corporate rates and discounts
  • Competitive package
  • Flexible working hours
  • 3+ weeks of PTO and 10 paid holidays
  • Smart casual dress code
  • Free snacks and drinks
  • Office social events
Company Values
  • Mutual trust
  • Respect
  • Personal achievement
  • Individual leadership
  • Belief that we can contribute to the world everyday