Principal Industry Marketing Manager

About the position

We’re looking for a strategic, creative, and results-driven Principal Industry Marketing Manager to lead go-to-market efforts for our Insurance vertical. In this role, you will be responsible for setting the strategic marketing direction for the insurance segment, partnering with Sales, Product, and Customer Success to accelerate account acquisition, drive expansion in target accounts, and strengthen Hover’s reputation as a thought leader in property insurance technology.

You will develop account-based marketing (ABM) programs, activate top-of-funnel demand with compelling campaigns and content, partner on customer enablement programs, and build strong ties to industry events and partnerships. The ideal candidate brings both strategic acumen and hands-on execution experience, thrives in fast-paced environments, and has a deep understanding of the insurance buying journey.

You will contribute by

• Own the marketing strategy for the Insurance vertical and sub-segments - defining audience segmentation, messaging, and campaign planning to drive pipeline and revenue growth.
• Develop and execute ABM campaigns in close partnership with Sales to engage and convert target enterprise accounts.
• Translate solution capabilities into compelling value propositions that resonate with insurance carriers, adjusters, and restoration partners.
• Build a scalable content strategy that addresses insurance-specific pain points, personas, and stages in the buyer journey (e.g., whitepapers, case studies, webinars).
• Lead thought leadership initiatives to elevate Hover’s presence in the insurance industry, including executive panels, analyst engagement, and media contributions.
• Cultivate strategic industry partnerships to extend reach and influence across key associations and events.
• Serve as the voice of the industry internally, sharing market insights, buyer intelligence, and competitive trends to influence roadmap and GTM.
• Define and monitor KPIs to evaluate marketing performance, pipeline influence, and campaign ROI.
• Participate in key industry events and conferences, building market presence and representing Hover to prospects and partners.
• Travel at least 25% for conferences, customer meetings, and internal events.

Your background includes

• 7+ years of experience in B2B marketing, with 2+ years focused on vertical or industry marketing to enterprise accounts.
• Proven success in building and executing account-based marketing programs.
• Experience partnering with enterprise sales teams, buying dynamics, and influencing long sales cycles.
• Strong portfolio of thought leadership content and event execution
• Excellent messaging, positioning, and storytelling skills—comfortable distilling technical solutions into impactful narratives.
• A track record of using data and KPIs to optimize marketing performance, including tools like Salesforce, HubSpot, and Tableau.
• Exceptional collaboration skills with cross-functional teams, including Product, Sales, Customer Success, and Comms.
• Comfort working in fast-paced environments with shifting priorities and high visibility.
• Experience in insurance, insurtech, home improvement, or restoration is a plus.

Benefits

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy 
• Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave 
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge 
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance 
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

Hybrid roles at Hover

Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.

The US base salary range for this full-time position is $201,000-$249,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

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