Casino Commercial Manager
Updated on 11/15/2023
Digital sports media and betting platform
Company Overview
theScore, a subsidiary of PENN Entertainment, stands out as a leader in the sports media and betting industry, boasting one of North America's most popular sports apps that provides personalized live scores, news, and betting information. The company's competitive edge lies in its immersive mobile sports betting and iCasino experience, offered through 'theScore Bet Sportsbook & Casino' app, which is live in Ontario. With a strong focus on engaging fans through its digital media, sports betting products, and esports platforms, theScore fosters a dynamic culture that thrives on technical innovation and industry leadership.
Consumer Software
Company Stage
IPO
Total Funding
$337.2M
Founded
2012
Headquarters
Toronto, Canada
Growth & Insights
Headcount
6 month growth
↑ 8%1 year growth
↑ 24%2 year growth
↑ 81%Locations
Toronto, ON, Canada • Philadelphia, PA, USA • Union City, NJ, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
CategoriesNew
Growth & Marketing
Requirements
- Bachelor's degree in Business, Marketing, or related field, or equivalent work experience
- 5+ years of experience in product management, marketing, or related field, preferably in the gaming industry
- Strong understanding of Live Casino products and customer preferences
- Experience in developing and executing successful marketing strategies and campaigns
- Strong analytical skills and experience in using data to drive business decisions
- Excellent communication and relationship-building skills
- Ability to work collaboratively with cross-functional teams
- Proven ability to manage multiple projects and priorities
Responsibilities
- Work closely with the product development team to identify and develop new games and features that are attractive to customers and drive revenue growth
- Develop and execute marketing strategies for all Casino products, including promotions, campaigns, and customer engagement initiatives
- Analyze data and customer insights to identify opportunities to optimize revenue, including optimizing game selection, pricing, and other revenue drivers
- Work with Senior Marketing Manager to plan and execute marketing campaigns
- Monitor industry trends and competitor activities to remain competitive and relevant to customers
- Collaborate with other departments, such as CRM, Analytics, VIP and Product, to identify areas of opportunity and optimization
- Build and maintain relationships with key suppliers, such as game developers and technology partners and meet customer needs