Senior Paid Media Specialist

Job Description:

Workhuman is seeking a Paid Media Senior Specialist to own the day-to-day management of our EMEA paid media campaigns across paid search, paid social, display, digital video, sponsored email, and more. This role will support key marketing programs in Brand, Product Marketing, Demand Generation, Account Based Marketing (ABM), and Events.

You will serve as an internal subject matter expert for paid media, partnering with stakeholders across the business to launch, optimize, and report on performance-driven campaigns that increase brand awareness, generate qualified leads, drive event registrations, and progress pipeline for key accounts.

What we can offer you:

• The opportunity to be part of a high-impact initiative, in-housing media buying execution at scale.
• Direct ownership over campaign setup, optimization, and performance across multiple paid channels (Google, Bing, Meta, LinkedIn, YouTube).
• Collaboration with cross-functional teams in Content, Events, PR, Creative, and Organic Social to align paid media with brand strategy.
• The opportunity to run A/B tests on ad creatives, headlines, CTAs, and audience segments
• Exposure to cutting-edge AI-driven advertising tools, automation features, and evolving formats across major platforms.
• The chance to support marquee event campaigns like Workhuman Live through high-visibility, time-sensitive promotions.

The Value you will deliver:

• Support the International Marketing team with the day-to-day execution, optimization, and performance of paid search (Google Ads, Microsoft Ads/Bing, Gartner Digital Markets), paid social (Meta, LinkedIn), digital video (YouTube), display (Google Display Network, LinkedIn Audience Network), and more
• Collaborate with internal client stakeholders in International Marketing, Content, SEO, Organic Social, and Digital/Web to align paid media strategy with broader marketing and pipeline goals
• Ensure that digital channels are effectively tagged with UTM parameters to support analysis and that creative is trafficked according to the media brief
• Manage campaign setup, structure, bid strategies, spend pacing, and audience segmentation using tools such as SA360 and native ad platforms
• Build and refine paid search keyword and match type strategies, including regular search query analysis to surface new opportunities and mitigate inefficiencies with negative keywords
• Write, test, and optimize high-performing paid search ad copy and extensions across various campaign types and funnel stages
• Run A/B tests on ad creatives, headlines, CTAs, and audience segments within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Regularly analyze campaign data, drawing out insights and trends to inform optimizations and communicate results to internal teams in a clear, actionable way
• Maintain strong relationships with platform representatives (e.g. Google, Meta, LinkedIn) to stay informed on the latest campaign types, features, betas, and assist with campaign performance and advanced measurement solutions such as Search Lift and Brand Lift
• Stay current with the rapid evolution of the paid media ecosystem, especially the increasing role of AI in campaign automation, ad delivery, and SERP experiences. Monitor new features, betas, policy changes, and emerging formats adapting strategy to remain competitive and aligned with platform innovations

The skills you will bring:

• 3+ years of hands-on experience managing digital marketing campaigns, especially Google, Bing, Meta, and LinkedIn
• Proven success optimizing campaigns with monthly budgets of at least  €50K/month; B2B industry and/or lead generation preferred
• Strong understanding of paid search tactics including match types, bidding strategies, ad copywriting, and conversion tracking
• Experience managing campaigns across multiple geographies and languages
• Experience using SA360 or similar bid management tools
• Tableau, Quicksight, or other performance analytics platform experience
• Google Ads Search Certification and Meta Media Buying Professional Certification preferred
• Strong grasp of proven strategies and core principles for social media campaigns including creative and campaign setup/management best practices
• High proficiency in Excel (vlookups, pivot tables, formulas, etc.)
• Excellent analytical and problem-solving skills; confident working with data
• Strong communication and collaboration skills—able to translate performance into business impact
• Demonstrated experience supporting a variety of program goals: awareness, engagement, website traffic, and conversion
• A passion for staying ahead of the curve in a fast-changing digital advertising environment—keen interest in industry trends, emerging AI-driven capabilities, evolving SERP behavior, new social media platforms, and the future of digital marketing as it adapts to new technologies and user expectations

Benefits:  

• 25 days annual leave, increasing with years of service 

• Company plan VHI Health Care & Dental cover for employee, partner and children 

• Pension commencing from day one

• Income Protection 

• Life Assurance 

• We live our values and that includes being super-users of our own recognition program, Workhuman Spark®. 

• Discounted gift certificates 

• Discounted TaxSaver Travel cards/free car parking (subject to availability) 

• Access to Workhuman University 

• Workhuman employees are offered up to one paid day volunteering per year. 

• Access to a fully equipped, state of the art onsite gym and fitness area with shower facilities 

• Ability to participate in onsite regular gym classes led by professional instructors including spin, yoga, and HIIT 

• The Employee Assistance Programme (EAP) is a confidential service available to all Workhuman employees from your first day of employment and is free of charge. 

• Free breakfast cereal, fruit, pastries, tea/coffee, lunch, fantastic catered events throughout the year etc. 

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The Company:

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, innovative with a growth mindset

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large-sized workplace category. We were also recognised as the Best Workplace for Women and the Best Workplace in Technology in 2020, 2021, and 2022.

• In 2021 we were named as #2 Best Workplace in Europe in the medium-sized workplace category.

•  We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as the Best Place to Work in Boston, U.S. Best Large Places to Work, and U.S. Best Places to Work.

• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

• Our core values are Respect, Determination, Innovation, and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.