Director – Decision Sciences

As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

The Role:

Targetbase is seeking a Director of Decision Sciences.  As a Director you will be responsible for the execution and delivery of data science and analytical solutions which meet client business needs. To be successful you need to possess an analytical and problem-solving mindset, interest in marketing analytics and consumer behavior, experience with modern programming language(s), results-oriented focus,  desire to work and collaborate with a broad team of varying skill sets, and the willingness to adapt as the team needs evolve.

We’re looking for someone who is genuinely excited about marketing, decision science, and data science and driven by continuous learning and development.

Responsibilities:

• Work closely with the analytical lead, cross-competency members of the team, and directly with the client to identify opportunities for leveraging data to drive business solutions by using advanced analytical methods.
• Turn significant amounts of data into informative/ insightful actions through various statistical techniques that turns into business results.
• Integrate business analysis with technical solutions that involve advanced analytics solutions, demand forecasting, segmentation, event prediction, maximization, etc.
• Implement scalable analytic processes that support client initiatives.
• Proactively identify opportunities for improving the quality and efficiency of analytic approaches and processes.
• Develop project plans and timelines
• Supervise and support junior team members

Skills and Experience Needed:

• 7+ years of applied analytics experience
• Bachelor’s Degree required; Masters in IT Management or Business Analytics preferred
• Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
• Ability to balance the “art and science” by solving analytical problems using quantitative and qualitative approaches.
• Knowledge of the full data mining steps from data preparation, modeling, visualization and interpretation.
• Ability to be innovative and think creatively about the application of techniques and toolsets.
• Strong and versatile expertise in data engineering and analytic process automation.
  • Firm understanding of core data architecture and management concepts, principles and practices.
  • Ability to program/code across common modern languages such as SQL, SAS, Python, R, BigQuery, etc.
  • Experience documenting project requirements, specifications and coding.
  • Proven effectiveness in training and mentoring others in the application of tools, techniques and methods
• Ability to effectively communicate formally and informally complex and/or technical concepts and information to diverse audiences.
• Proven talent for developing strong and productive relationships with a colleagues, as well as for working collaboratively with team members within and outside of the analytic competency.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. For more information visit our website www.targetbase.com

Candidates must be local to the Raleigh, NC area and willing to be onsite in our offices 3 days a week.