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Full-Time

Digital Marketing Manager

Confirmed live in the last 24 hours

Cyberark

Cyberark

1,001-5,000 employees

AI & Machine Learning
Cybersecurity

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Marketing
Data Analysis
Requirements
  • 5+ years of global experience with hands-on execution, implementing digital strategy, build, and management of multi-channel digital marketing campaigns.
  • B2B marketing experience desired. SaaS experience and experience targeting developers audience - a big plus
  • Experience launching and optimizing campaigns on paid social platforms, like LinkedIn, (bonus if experience with Reddit), on email/automation platforms, and with media publications.
  • Experience running content syndication programs, multi touch programs, ABM programs
  • Strong understanding of enterprise-level marketing technology tools is needed (Tableau, Adobe Analytics, 6sense – bonus if experience with Marketo, SFDC)
  • Ability to define strategic vision through data analysis, insights, and prioritization
  • Strong communication and interpersonal skills, and ability to collaborate with cross-functional teams
  • Have digital agency management experience
  • Ability to thrive in a dynamic, fast-paced environment
Responsibilities
  • Implementing and optimizing innovative integrated multi-channel digital campaigns from conception to launch and the daily execution based on the latest standard processes
  • Working together with the campaign teams, regional teams, and channel teams to develop innovative integrated digital campaigns with the right channel-mix strategy and budget
  • Defining, measuring, optimizing, and reporting campaign performance and providing practical insights to the team
  • Managing the digital agency including submitting SOW, POs, work back schedule, QA process, weekly calls and reporting
  • Owning the paid media budget for digital campaigns while tracking to goals
  • With support from the campaign, regional and brand teams, aid in the creation of copy, creative, and content, and strategize which platforms to promote
  • Build audience targeting/retargeting for always-on campaigns and digital nurture
  • Collaborate with stakeholders across various departments to ensure alignment and successful project outcomes
  • Develop and present insightful and actionable recommendations to leadership based on your findings.
  • Drive continuous improvement in our executional rigor and operational processes.

Company Stage

IPO

Total Funding

$62.7M

Headquarters

Newton, Massachusetts

Founded

N/A

Growth & Insights
Headcount

6 month growth

9%

1 year growth

13%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Venafi is expected to provide significant top-line growth synergies and improve margins.
  • CyberArk's advancements in Workforce Password Management and its new facility in Hyderabad indicate ongoing investment in innovation and global expansion.
  • Promotion of experienced leaders like Matt Cohen to CEO suggests strong internal leadership and continuity.

What critics are saying

  • The integration of Venafi could present challenges in aligning technologies and corporate cultures.
  • The rapid pace of digital transformation and cloud migration requires continuous innovation to stay ahead of emerging security threats.

What makes Cyberark unique

  • CyberArk's acquisition of Venafi positions it uniquely in the market by offering a comprehensive end-to-end machine identity security solution.
  • The company's focus on identity security, including both human and machine identities, sets it apart from competitors who may only focus on one aspect.
  • CyberArk's consistent recognition as a leader in identity security underscores its strong market position and innovative capabilities.