Full-Time

Digital Marketing Manager

Posted on 9/20/2024

Cyberark

Cyberark

1,001-5,000 employees

Privileged access security solutions provider

Cybersecurity

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Data Analysis
Requirements
  • 5+ years of global experience with hands-on execution, implementing digital strategy, build, and management of multi-channel digital marketing campaigns.
  • B2B marketing experience desired. SaaS experience and experience targeting developers audience - a big plus.
  • Experience launching and optimizing campaigns on paid social platforms, like LinkedIn, (bonus if experience with Reddit), on email/automation platforms, and with media publications.
  • Experience running content syndication programs, multi touch programs, ABM programs.
  • Strong understanding of enterprise-level marketing technology tools is needed (Tableau, Adobe Analytics, 6sense – bonus if experience with Marketo, SFDC).
  • Ability to define strategic vision through data analysis, insights, and prioritization.
  • Strong communication and interpersonal skills, and ability to collaborate with cross-functional teams.
  • Have digital agency management experience.
  • Ability to thrive in a dynamic, fast-paced environment.
Responsibilities
  • Implementing and optimizing innovative integrated multi-channel digital campaigns from conception to launch and the daily execution based on the latest standard processes.
  • Working together with the campaign teams, regional teams, and channel teams to develop innovative integrated digital campaigns with the right channel-mix strategy and budget.
  • Defining, measuring, optimizing, and reporting campaign performance and providing practical insights to the team.
  • Managing the digital agency including submitting SOW, POs, work back schedule, QA process, weekly calls and reporting.
  • Owning the paid media budget for digital campaigns while tracking to goals.
  • With support from the campaign, regional and brand teams, aid in the creation of copy, creative, and content, and strategize which platforms to promote.
  • Build audience targeting/retargeting for always-on campaigns and digital nurture.
  • Collaborate with stakeholders across various departments to ensure alignment and successful project outcomes.
  • Develop and present insightful and actionable recommendations to leadership based on your findings.
  • Drive continuous improvement in our executional rigor and operational processes.

CyberArk focuses on privileged access security, which is essential for protecting sensitive data and infrastructure in various environments, including enterprises and cloud systems. Their products work by managing and securing privileged credentials and secrets, which are often targeted by cyber attackers. This includes solutions for privileged access management, endpoint privilege security, and application access management. CyberArk stands out from competitors by offering a comprehensive suite of software and services tailored to meet the needs of large enterprises, government agencies, and financial institutions. The company's goal is to help organizations strengthen their security measures and ensure compliance with regulatory standards.

Company Stage

IPO

Total Funding

$62.7M

Headquarters

Newton, Massachusetts

Founded

1999

Growth & Insights
Headcount

6 month growth

5%

1 year growth

20%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Venafi enhances CyberArk's machine identity security capabilities.
  • Promotion of Matt Cohen to CEO may drive growth and innovation.
  • New facility in Hyderabad expands CyberArk's presence in the Asia-Pacific region.

What critics are saying

  • Managing rapid increase in machine identities poses a security challenge.
  • Venafi acquisition may present integration challenges and operational disruptions.
  • New CEO may lead to strategic shifts affecting market positioning.

What makes Cyberark unique

  • CyberArk leads in privileged access security, crucial for protecting enterprise data and assets.
  • The company offers comprehensive solutions for privileged credentials and secrets management.
  • CyberArk serves diverse clients, including enterprises, government agencies, and financial institutions.

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