Job Summary
The Vice President of sales and marketing for SDLG North America LLC is responsible for leading and executing all aspects within the Sales, Channel Development and Marketing functions. Leads a team by driving strategy, tactics, and developing the talent and managing the performance of these areas. In addition, this individual will work closely with the other SDLG leadership teams (global, functional, and executive) to ensure optimal and harmonious performance across the business.
Key Relationships
Report to President of SDLG North America LLC
Other relationship:
SDLG Global Leadership, Executive Leadership Team at SDLG North America LLC, Dealers, Customers, Local Community
Responsibilities and Expectations.
Leads the commercial functions to achieve targets in the annual business plan.
Develops and executes a clear, differentiated business strategy to grow the business with a focus on channel expansion, sales optimization, and customer service excellence.
Develops and improves partnerships with dealers, as well as relationships with customers, technology partners, etc.
Develops and deploys robust operating structures, tools and processes that support and optimize meeting market and customer needs, delivering valuable services and support, and maximizing operating efficiencies.
Maintains open communications with leadership of SDLG in other regions as well as globally to maximize synergies and opportunities for responsible area.
Ensures that ethical standards and SDLG values are established and maintained within the organization.
Drive SDLG North America LLC market focus while developing products and channels to expand mass market penetration.
Expand and build the channel for SDLG businesses, with an emphasis on 3rd party independent dealers.
Set and drive a successful brand strategy with the aim of driving further market share and growth of the business
Success Factors.
Candidates will be general managers with successful experience leading a division, region or group that manufactures, assembles and services highly engineered products. Experience in construction equipment is preferred.
Executives will have exposure to all functional areas as a general manager, but strength and success in sales, marketing, business development, strategy and other market-facing, commercial functions are required.
The ideal candidate will have extensive sales and market development experience. Demonstrated success at growing businesses that sell engineered equipment directly, through independent dealers and distributors, and via hybrid channel models. A strong foundation in strategy, sales, marketing, channel management and customer development.
Specific experience and proven ability to grow a business platform or group with multiple business lines and value propositions, including aftermarket and parts sales.
He/she will have done this while expanding margins and improving quality, delivery, and overall customer loyalty.
The ability to lead entrepreneurially but also manage people and teams in a very purposeful manner to ensure performance is required.
Experience building and integrating teams following acquisition and merger activities is preferred.
Leadership Capabilities
Commercial Orientation
Grow volume through aggressive commercial strategies, including pricing, to gain market share. Enables higher profitability and revenue by incrementally improving the business: making calculated changes in processes, selecting additions to the portfolio of businesses, or growing the business organically. Looks beyond basic metrics to think strategically when making commercial decisions. Evaluates the wider commercial impact of decisions beyond the short-term.
Leading people
Collaborates and openly debates with the team to manage projects, solve problems, discuss challenging issues, or learn more about critical issues as a group. Delegates roles thoughtfully to free self to work at a more strategic level. Collaborates with each employee to establish clear, challenging performance goals and metrics for the year. Designs a performance management process to monitor projects and deliver results that exceed expectations. Periodically reviews team progress against plans, focuses attention beyond the project to the full year or more.
Strategic Thinking
Explains specifically how changes in competitors, clients, and market segments affect own business or institution. Translates broad corporate strategies into clear, specific objectives and plans for units and individuals. Creates plans that address specific segments or contrasts local market with other locations or segments. Thinks 2-3 years ahead. OTHER PERSONAL CHARACTERISTICS Projects competence, confidence, and integrity to create trust and followership with all stakeholders. Perceived as low-ego, genuine and collaborative. Energizing, engaging leader who motivates progress and performance through others. Passionate communicator with a high degree of emotional intelligence who can articulate a vision and sustain excitement about opportunities while being transparent and direct about business challenges. Inflexible on matters of integrity, safety, ethics, compliance, and a healthy and diverse work environment. Strong cultural sensitivity.
Qualifications
Bachelor’s degree in related field, MBA desired with 10+ years senior executive level experience preferably in the construction equipment industry
Experience in successfully managing and motivating external dealer networks
Strong leadership, interpersonal and organizational skills with demonstrated capability of effectively supervising a remote team
Experience implementing new business models to transform and elevate a commercial organization
Deep understanding of dealer performance and levers that drive business
Experience supporting growth through transparency, consistency, and disciplined execution. Must be able to manage multiple projects simultaneously, and organize workload to meet organizational timelines in a fast paced, high-growth environment
Ability to work strategically and collaboratively across departments
Flexibility to adapt quickly to changing circumstances; able to proactively question and challenge to prioritize and identify solutions in timely manner
Clear thinker with outstanding numeric ability supported by a rounded commercial awareness
Able to see the big picture but possesses a pragmatic /flexible approach to delivery
Curious in nature and always looking to question, learn, and look for better ways to do things
Ability to travel; domestic and international frequently
Travel
Up to 70% travel required
