Full-Time
Growth Marketing Strategist
Integra Beauty
No salary listed
Dania Beach, FL, USA
In Person
Category
 Growth & Marketing (1) |
|---|
Required Skills
A/B Testing
Google AdWords
Data Analysis
Google Analytics
Requirements
- Four to seven years of experience in social media advertising or media buying, particularly for e-commerce consumer packaged goods brands.
- Strong expertise in Meta, TikTok, Google Ads, and YouTube; experience with other social media platforms is a plus.
- Ability to manage large advertising budgets and achieve high return on advertising spend.
- Proficiency with Google Analytics, Shopify, and advertising-platform dashboards.
- Strong understanding of full-funnel advertising strategies for e-commerce and consumer packaged goods.
- Experience with brand and creative marketing briefings and collaboration to help develop engaging, high-performing ad assets.
- Strong analytical and results-oriented approach.
- Detail focus with strong time-management and organizational skills.
- Adaptability and willingness to stay ahead of industry trends and test innovative strategies.
- Excellent communication skills to present insights and collaborate with cross-functional teams.
Responsibilities
- Plan and execute paid advertising campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms.
- Develop strategies to maximize return on advertising spend while scaling campaigns for Integra brands.
- Continuously analyze and optimize ad performance to improve key performance indicators such as return on advertising spend, cost per acquisition, and click-through rate.
- Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance.
- Work closely with creative teams to deliver ad assets, including copy, visuals, and videos, tailored to platform best practices and audience preferences.
- Use Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.
- Provide data-driven recommendations for improving overall advertising efforts.
- Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.
- Analyze industry trends and competitors to identify new strategies.
Desired Qualifications
- Certification in Meta or Google Ads.
- Familiarity with email marketing, SMS, push notifications, and other complementary channels.
- Previous experience managing seasonal campaigns and consumer packaged goods product launches.