Associate Director @ Wpromote

The Role

We’re looking for an Associate Director to join our growing Amazon and Marketplace team. You’ll be the main client lead for a growing book of enterprise-level clients, and overseeing a team of retail media experts that run paid search and display campaigns across retail media networks like Amazon, Walmart, Target and Criteo. Your complex portfolio will consist of fast-paced and high-growth clients that will constantly challenge you, and you’ll be given the opportunity to work with some of our fastest-growing brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass Credits and more!

The anticipated annual salary for this role will range from $95,000 - $120,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

Acting as the main retail media agency strategy lead for a growing book of enterprise-level clients
Responsible for paid and display advertising spend across multiple retail media networks
Proactively communicating with clients about account health, ad performance, sales, best practices, developing action plans to improve results
Consulting clients on growth opportunities, expanded partnerships, and launching into new marketplaces
Leading a team of 1-4 retail media managers
Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports and subsequently support growth and retention across accounts
Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
Supporting adoption of strategic initiatives in their account portfolio and directly supporting growth and retention
Providing bi-annual performance reviews and customized professional development plans for direct reports
Training retail media managers on all retail media fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis
Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
Supporting the training of new hires within your team of direct reports on multiple levels including specialist, associate manager and managers
Owning relationships with account executives across Amazon and Walmart
Providing clients with guidance and best practices for Product Detail Page and Brand Store content and/or with internal or external creative teams to develop net-new creative and content
Consulting with client on promotional strategy
Leveraging 3rd party retail media tools
Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic and their relationship to retail media
Working on cross-channel collaboration between social media, influencer, creative, media strategy, and client service teams
Assisting sales team on audits, decks and pitches for prospective paid search clients
Report to the Head of the Department and support key department pillars such as same store growth, retention, new business and partnerships
Identify critical client/account issues and escalate them to appropriate executives in timely manner

You Must Have

4-6 years of experience working in retail media advertising comprising of media planning/buying within an agency/client environment
Experience managing annual budgets over $2m
Minimum of 2 years prior staff management with development and mentoring experience
Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on Retail Media platforms (Amazon Ads, Walmart Connect, Roundel, Criteo, Instacart, etc)
Hands-on experience with Amazon DSP
Experience with 3rd party retail media tools (i.e. Pacvue, Skai, CommerceIQ or Perpetua)
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Extremely well organized, able to balance client timelines and business needs, across multiple clients
Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
Ability to manage client expectations and priorities
Ability to interact directly and speak with informed confidence to business leaders and c-level personnel both internally & externally
Understanding of overall profitability on Amazon (seller categories, fulfillment methods, fees, etc.)
An understanding and experience with optimizing product detail pages including titles, key features, and A+ content
Working experience of Vendor and Seller Central along with an understanding of Amazon account operations, logistics, and the fees that may be associated with them
Bachelor’s degree

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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