SVP – Marketing Business Development Leader

Job Description:

Role Summary/Purpose:

This position will lead the Marketing Business Development team and process, including RFP responses, management pitch development and presentations to C-suite executive clients and prospects that articulate Synchrony’s marketing assets, capabilities and value proposition. This role will also serve as the Marketing SME throughout the process and develop the high-level marketing strategy and partner with key stakeholders to provide all growth projections for pricing new deals. This role is also responsible for establishing and organizing a repository of best practices and lessons learned for future BD pitches. This role will report to the SVP, Consumer Engagement and Brand and serve as part of the senior leadership team.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead team that supports BD marketing efforts from RFP development, ideation, value prop recommendations, and portfolio growth drivers for all new prospects and renewals in the pipeline.

• Partner closely with platform Marketing leaders and the BD team. 

• Interact and sell-in products and capabilities at senior levels of prospect organizations as well as leverage and influence senior Synchrony leaders

• Understand and incorporate the prospect’s key business objectives, strategic vision, and marketing calendar into the sales process to achieve set objectives.

• Cross functionally lead the management presentation process including demo development, research, video production, PowerPoint presentation, creative execution with in house studio.

• Upon notification of program win, this role provide continuity through client onboarding until the client marketing program team is hired and initial marketing launch activities are in place.

• Present and represent Synchrony in management presentation processes as needed.

• Develop best practice toolkit that can be leveraged for future RFP and new deal opportunities.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a GED or high school equivalent plus 16 years of marketing portfolio leadership experience within the credit card industry; AND:

• 12+ years marketing experience, preferably in credit card or financial services to include:

  • Demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.

  • Outstanding presentation skills – written and oral.

  • Exceptional project and time management skills as this role is extremely deadline driven.

  • Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility.

  • Collaborative style and approach with comfort working in a matrixed, decentralized structure.

  • Ability to travel as needed

  • Strong PC proficiency (MS Office Suite) or comparable software applications.

  • Must work East Coast Hours.

Desired Characteristics:

• Advanced degree (MS, MBA) preferred.

• Experience with PLCC, co-brand credit and other financing products

• Outstanding communications, relationship building, influencing and collaboration skills.

• Strategic thinking with ability to develop and implement actionable plans to drive business results.

• Consumer finance experience and related industry experience.

• Experience with product value proposition creation and/or new product development processes, from concept innovation through go-to-market execution.

• Direct marketing experience with both acquisition and loyalty/lifecycle channels, with a keen understanding of card usage and loyalty drivers.

• Strong problem solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

Grade/Level: 15

The salary range for this position is 200,000.00 - 330,000.00 USD Annual.  This position is also eligible for an Annual Incentive Plan target of 25% of salary and an Annual Equity target of 25% of salary.  

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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