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Full-Time

Head of Product Marketing

Posted on 10/28/2024

Superside

Superside

501-1,000 employees

On-demand design services for businesses

Design

Senior

Remote in Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 8+ years of experience in product marketing and related marketing functions in the software industry, with proven success in a multi-product, high-growth SaaS company in the United States
  • An existing understanding of the enterprise tech market and key creative/marketing roles within customer and prospect organizations
  • Experience supporting an integrated go-to-market that includes sales, channel and services partners, strategic alliances, creative & marketing eco-systems
  • Proven ability to build credibility with product teams, sales teams, and customers, delivering measurable results
  • Exceptional communication skills with the ability to simplify complex technology concepts for diverse audiences
  • Self-starter with an entrepreneurial mindset, comfortable managing complex projects across multiple teams
  • Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment
Responsibilities
  • Own product positioning and value propositions that differentiate Superside solutions in the marketplace
  • Collaborate with the customer, ABM, lifecycle, and performance teams to optimize messaging and drive pipeline growth among prospects and existing customers
  • Develop meaningful customer insights and personas for all audiences, understanding buyer needs, pain points and differentiated value
  • Build and execute highly differentiated go-to-market strategies that solidify Superside’s leadership in AI-powered creative solutions
  • Partner with product management to develop compelling messaging frameworks for new and existing products
  • Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights
  • Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Superside’s solutions
  • Deliver competitive intelligence and create differentiation materials for internal and external stakeholders
  • Craft engaging, audience-specific content, including case studies, solution briefs, presentations, and sales enablement materials
  • Equip customer-facing teams with world-class enablement resources in partnership with the sales enablement team

Superside offers on-demand design services, including graphic design, illustration, motion design, and branding, specifically for medium to large enterprises. Clients subscribe to access a dedicated team of designers, which allows for predictable costs and flexibility based on their design needs. The company distinguishes itself with a 99.99% uptime, ensuring high reliability for its services. Superside's goal is to provide efficient design solutions without the overhead of an in-house team.

Company Stage

Series A

Total Funding

$35.1M

Headquarters

Wilmington, Delaware

Founded

2015

Growth & Insights
Headcount

6 month growth

3%

1 year growth

12%

2 year growth

9%
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Simplify's Take

What believers are saying

  • Superside's recent $30 million Series A funding round from Prosus Ventures provides substantial capital for expansion and innovation.
  • The launch of Airstart, Superside's design academy, demonstrates the company's commitment to nurturing talent and maintaining a high standard of design quality.
  • Recognition in the Remote Excellence Awards highlights Superside's effective remote work culture, which can attract top-tier talent and clients.

What critics are saying

  • The competitive landscape of on-demand design services is crowded, requiring Superside to continuously innovate to maintain its market position.
  • Reliance on a subscription model may limit flexibility for clients who prefer project-based pricing, potentially reducing the customer base.

What makes Superside unique

  • Superside's subscription-based model offers predictable costs and dedicated design teams, unlike traditional freelance marketplaces that often have variable pricing and availability.
  • The company maintains a high reliability with a 99.99% uptime, ensuring clients can depend on their services without interruption, which is a significant advantage over competitors with less reliable service.
  • Superside's focus on medium to large enterprises with significant marketing and creative needs sets it apart from smaller-scale design service providers.

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