Full-Time
Senior Product Marketing Manager
Confirmed live in the last 24 hours
Superside
501-1,000 employees
On-demand design services for businesses
Senior
Remote in Canada
- 5+ years of experience in product marketing and related marketing functions in the software industry, with proven success in a multi-product, high-growth SaaS company in the United States
- An existing understanding of the enterprise tech market and key creative/marketing roles within customer and prospect organizations
- Experience supporting an integrated go-to-market that includes sales, channel and services partners, strategic alliances, creative & marketing eco-systems
- Proven ability to build credibility with product teams, sales teams, and customers, delivering measurable results
- Exceptional communication skills with the ability to simplify complex technology concepts for diverse audiences
- Self-starter with an entrepreneurial mindset, comfortable managing complex projects across multiple teams
- Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment
- Own product positioning and value propositions that differentiate Superside solutions in the marketplace
- Collaborate with the customer, ABM, lifecycle, and performance teams to optimize messaging and drive pipeline growth among prospects and existing customers
- Develop meaningful customer insights and personas for all audiences, understanding buyer needs, pain points and differentiated value
- Build and execute highly differentiated go-to-market strategies that solidify Superside’s leadership in AI-powered creative solutions
- Partner with product management to develop compelling messaging frameworks for new and existing products
- Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights
- Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Superside’s solutions
- Deliver competitive intelligence and create differentiation materials for internal and external stakeholders
- Craft engaging, audience-specific content, including case studies, solution briefs, presentations, and sales enablement materials
- Equip customer-facing teams with world-class enablement resources in partnership with the sales enablement team
Superside provides on-demand design services tailored for businesses, focusing on graphic design, illustration, motion design, and branding. It primarily caters to marketing, creative, and product design teams within medium to large enterprises that require high-quality design work but may not have the resources for a full-time in-house team. Superside operates on a subscription-based model, where clients pay a monthly fee to access a dedicated team of designers, allowing them to choose plans based on their specific needs and budget. This model not only offers predictable costs for clients but also ensures a steady revenue stream for the company. Superside stands out from competitors with its emphasis on high reliability, boasting a 99.99% uptime, which assures clients of uninterrupted service. The company's goal is to provide efficient and reliable design solutions that help businesses manage their creative needs effectively.
Company Stage
Series A
Total Funding
$34.2M
Headquarters
Wilmington, Delaware
Founded
2015
6 month growth
↑ 3%1 year growth
↑ 13%2 year growth
↑ 11%
Simplify's Take
What believers are saying
- Growing demand for remote design services aligns with Superside's offerings.
- Launch of Superads enhances value with AI-powered creative insights.
- Partnerships like Cello boost customer acquisition through community-driven strategies.
What critics are saying
- AI-driven design tools could threaten Superside's market share.
- Freelance platforms may attract price-sensitive clients away from Superside.
- Economic downturns could reduce demand for Superside's services.
What makes Superside unique
- Superside offers a subscription model for predictable design service costs.
- The company maintains a 99.99% uptime, ensuring reliable service availability.
- Superside provides a wide range of design solutions, from graphic design to branding.
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