Full-Time
Senior Product Marketing Manager
Updated on 11/21/2024
Superside
501-1,000 employees
On-demand design services for businesses
Senior
Remote in Canada
- 5+ years of experience in product marketing and related marketing functions in the software industry, with proven success in a multi-product, high-growth SaaS company in the United States
- An existing understanding of the enterprise tech market and key creative/marketing roles within customer and prospect organizations
- Experience supporting an integrated go-to-market that includes sales, channel and services partners, strategic alliances, creative & marketing eco-systems
- Proven ability to build credibility with product teams, sales teams, and customers, delivering measurable results
- Exceptional communication skills with the ability to simplify complex technology concepts for diverse audiences
- Self-starter with an entrepreneurial mindset, comfortable managing complex projects across multiple teams
- Strong organizational and project management skills, with the ability to balance multiple priorities in a fast-paced environment
- Own product positioning and value propositions that differentiate Superside solutions in the marketplace
- Collaborate with the customer, ABM, lifecycle, and performance teams to optimize messaging and drive pipeline growth among prospects and existing customers
- Develop meaningful customer insights and personas for all audiences, understanding buyer needs, pain points and differentiated value
- Build and execute highly differentiated go-to-market strategies that solidify Superside’s leadership in AI-powered creative solutions
- Partner with product management to develop compelling messaging frameworks for new and existing products
- Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights
- Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Superside’s solutions
- Deliver competitive intelligence and create differentiation materials for internal and external stakeholders
- Craft engaging, audience-specific content, including case studies, solution briefs, presentations, and sales enablement materials
- Equip customer-facing teams with world-class enablement resources in partnership with the sales enablement team
Superside provides on-demand design services tailored for businesses, focusing on graphic design, illustration, motion design, and branding. It primarily caters to marketing, creative, and product design teams within medium to large enterprises that require high-quality design work but may not have the resources for a full-time in-house team. Superside operates on a subscription model, where clients pay a monthly fee to access a dedicated team of designers, allowing them to choose plans based on their specific needs and budget. This model not only offers predictable costs but also ensures a steady revenue stream for the company. Superside stands out from competitors by emphasizing high reliability, boasting a 99.99% uptime, which assures clients of uninterrupted service. The goal of Superside is to provide an efficient and dependable design solution for businesses, enabling them to manage their creative needs effectively without the overhead of maintaining an in-house team.
Company Stage
Series A
Total Funding
$34.2M
Headquarters
Wilmington, Delaware
Founded
2015
6 month growth
↑ 2%1 year growth
↑ 12%2 year growth
↑ 9%
Simplify's Take
What believers are saying
- Superside's recent $30 million Series A funding round from Prosus Ventures provides substantial capital for expansion and innovation.
- The launch of Airstart, Superside's design academy, demonstrates the company's commitment to nurturing talent and maintaining a high standard of design quality.
- Recognition in the Remote Excellence Awards highlights Superside's effective remote work culture, which can attract top-tier talent and clients.
What critics are saying
- The competitive landscape of on-demand design services is crowded, requiring Superside to continuously innovate to maintain its market position.
- Reliance on a subscription model may limit flexibility for clients who prefer project-based pricing, potentially reducing the customer base.
What makes Superside unique
- Superside's subscription-based model offers predictable costs and dedicated design teams, unlike traditional freelance marketplaces that often have variable pricing and availability.
- The company maintains a high reliability with a 99.99% uptime, ensuring clients can depend on their services without interruption, which is a significant advantage over competitors with less reliable service.
- Superside's focus on medium to large enterprises with significant marketing and creative needs sets it apart from smaller-scale design service providers.
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