Full-Time

Principal Product Marketing Manager

Mobile

Updated on 12/4/2024

Adobe

Adobe

10,001+ employees

Digital media and marketing software solutions

Consumer Software
Enterprise Software
Design

Compensation Overview

$141.2k - $249.7kAnnually

+ Long-term incentives + Equity award

Senior, Expert

San Francisco, CA, USA + 2 more

More locations: San Jose, CA, USA | New York, NY, USA

Category
Product Marketing
Product
Required Skills
Market Research
Data Analysis
Requirements
  • BA/BS preferred OR 10+ years of product and marketing experience in consumer mobile apps.
  • Deep understanding of mobile marketing. You possess a strong grasp of the mobile product marketing toolkit, including market measurement, competition analysis, target audience definition, and business monetization.
  • Customer empathy. You are customer first and go deep to understand the customers across a wide range of segments and personas.
  • Strong storyteller and communicator. Able to effectively communicate complex issues to senior executives, technical leaders, and marketers using compelling evidence.
  • Bring innovative and creative thinking to build the future. You challenge the status quo to drive our team and cross-functional partners in solving problems and pursuing new opportunities with fresh ideas. Use a systematic approach to improve confidence in new strategies and incorporate acquired knowledge along the way.
  • Achieves results using data analysis and recommendations. Collaborates with market researchers, product managers, and sales leaders to validate ideas and adapt plans based on new information.
  • Passion for photography, creativity and empowering the creator in all of us!
  • Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities.
  • Ability to rapidly assess a problem, define options, evaluate and implement actions to address critical business issues.
  • Experience leading multi-functional teams to launch high-impact business initiatives.
  • Global cultural awareness and experience.
  • MBA preferred
  • 25-50% travel.
Responsibilities
  • Develop annual go-to-market and marketing strategies for our mobile business, leading cross-functionally to drive growth.
  • Build product positioning and messaging that has a meaningful impact on driving familiarity, consideration, and action from our customers and prospects.
  • Develop target customer personas by bringing together research insights to improve the customer experience for our organization.
  • Evaluate new monetization opportunities and recommend pricing and packaging approach.
  • Develop market and customer insights leading field research with our teams and championing insights and resulting strategy across the organization to influence product prioritization and roadmaps.
  • Lead major company initiatives that deliver strong financial results and influence our go to market (GTM) motions across the customer journey.
  • Build feedback loops on our key initiatives, incorporating honest and accurate measures of success and failure that drive improvement throughout our marketing and product operations.

Adobe provides a wide range of digital media and marketing solutions through its various platforms, including Creative Cloud, Marketing Cloud, and Document Cloud. These products allow users to create and manage content in areas such as photography, graphic design, video editing, and user interface design. Adobe's software operates on a subscription model, where users pay monthly or annually for access to its tools. This company stands out from competitors by offering tailored solutions for different user groups, including businesses, educational institutions, and individual creatives, often at discounted rates. The goal of Adobe is to empower users to create and optimize content effectively across multiple media types.

Company Stage

IPO

Total Funding

$474.4M

Headquarters

San Jose, California

Founded

1994

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Adobe's acquisition of Substance 3D strengthens its position in 3D and AR markets.
  • Adobe's focus on data privacy addresses consumer concerns over data protection.
  • Adobe's subscription model provides steady revenue from diverse client base.

What critics are saying

  • Competition from AI-driven design tools like Canva and Figma is increasing.
  • Open-source alternatives like GIMP and Inkscape challenge Adobe's subscription model.
  • Privacy regulations like GDPR may increase Adobe's operational costs.

What makes Adobe unique

  • Adobe integrates generative AI in Creative Cloud, enhancing creative automation and possibilities.
  • Adobe's remote collaboration features meet growing demand for teamwork solutions.
  • Adobe's sustainability goal of 100% renewable energy by 2035 appeals to eco-conscious consumers.

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