Full-Time

Principal Product Marketing Manager

Mobile

Confirmed live in the last 24 hours

Adobe

Adobe

10,001+ employees

Digital media and marketing software solutions

Consumer Software
Enterprise Software
Design

Compensation Overview

$141.2k - $249.7kAnnually

+ Long-term incentives + Equity award

Expert

San Francisco, CA, USA + 2 more

More locations: San Jose, CA, USA | New York, NY, USA

Category
Product Marketing
Product
Required Skills
Market Research
Financial analysis
Data Analysis
Requirements
  • BA/BS preferred OR 10+ years of product and marketing experience in consumer mobile apps.
  • Deep understanding of mobile marketing.
  • Customer empathy.
  • Strong storyteller and communicator.
  • Bring innovative and creative thinking to build the future.
  • Achieves results using data analysis and recommendations.
  • Passion for photography, creativity and empowering the creator in all of us!
  • Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities.
  • Ability to rapidly assess a problem, define options, evaluate and implement actions to address critical business issues.
  • Experience leading multi-functional teams to launch high-impact business initiatives.
  • Global cultural awareness and experience.
  • MBA preferred.
  • 25-50% travel.
Responsibilities
  • Develop annual go-to-market and marketing strategies for our mobile business, leading cross-functionally to drive growth.
  • Build product positioning and messaging that has a meaningful impact on driving familiarity, consideration, and action from our customers and prospects.
  • Develop target customer personas by bringing together research insights to improve the customer experience for our organization.
  • Evaluate new monetization opportunities and recommend pricing and packaging approach.
  • Develop market and customer insights leading field research with our teams and championing insights and resulting strategy across the organization to influence product prioritization and roadmaps.
  • Lead major company initiatives that deliver strong financial results and influence our go to market (GTM) motions across the customer journey.
  • Build feedback loops on our key initiatives, incorporating honest and accurate measures of success and failure that drive improvement throughout our marketing and product operations.

Adobe provides a wide range of digital media and marketing solutions through its software products. Its main offerings are grouped into three platforms: Creative Cloud, Marketing Cloud, and Document Cloud. Creative Cloud includes tools for photography, graphic design, video editing, and more, allowing users to create and manage content across different media types. Marketing Cloud helps businesses optimize their marketing efforts, while Document Cloud focuses on document management and collaboration. Adobe operates on a subscription-based model, offering monthly and annual plans, and provides tailored solutions for businesses, schools, and students at discounted rates. What sets Adobe apart from its competitors is its extensive suite of integrated tools and strong market presence, aimed at meeting the diverse needs of individual creatives and large enterprises alike. The company's goal is to empower users to create, deliver, and optimize content effectively.

Company Stage

IPO

Total Funding

$668.9M

Headquarters

San Jose, California

Founded

1994

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Adobe's acquisition of Substance 3D boosts its position in immersive content markets.
  • Adobe's focus on data privacy addresses critical consumer and business concerns.
  • Adobe's subscription model provides stable revenue through monthly and annual plans.

What critics are saying

  • Competition from AI-driven design tools like Canva and Figma is increasing.
  • Open-source alternatives like GIMP threaten Adobe's subscription-based revenue model.
  • Stringent data protection regulations may impact Adobe's marketing solutions.

What makes Adobe unique

  • Adobe integrates generative AI in Creative Cloud, enhancing creativity and efficiency.
  • Adobe's remote collaboration tools meet the demand for seamless teamwork.
  • Adobe's sustainability goal aligns with consumer demand for eco-friendly companies.

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