Full-Time

Senior Product Marketing Manager

Industry Marketing

Confirmed live in the last 24 hours

LaunchDarkly

LaunchDarkly

501-1,000 employees

Feature management platform for software developers

Data & Analytics
Enterprise Software

Compensation Overview

$140k - $213kAnnually

+ Restricted Stock Units (RSUs) + Health Insurance + Vision Insurance + Dental Insurance + Mental Health Benefits

Senior, Expert

San Francisco, CA, USA

Hybrid position requiring in-office presence in the San Francisco Bay Area.

Category
Product Marketing
Product
Required Skills
Lead Generation

You match the following LaunchDarkly's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years of Industry/Solutions Product Marketing experience in B2B SaaS or developer software
  • Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
  • Ability to build relationships and influence across all levels of the organization, especially the field
  • A bachelor of science in engineering, marketing or a degree in business preferred
Responsibilities
  • Develop an in-depth understanding of our priority industries, including buyer needs, challenges, workflows, and use cases
  • Craft differentiated messaging based on user research, industry insights, and product knowledge
  • Serve as the go-to expert for industry insights and strategy, taking a leadership role at relevant external events and customer engagements
  • Build high-impact assets, such as blogs, persona docs, ROI content, web content, and sales collateral, to support Sales and Marketing in driving product awareness and pipeline
  • Partner with Demand Gen on industry and ABM campaign ideation and execution to drive lead generation
  • Serve as the industry subject matter expert for the field, including enabling reps to have compelling conversations with industry buyers and engaging directly on high-value strategic deals
Desired Qualifications
  • West-Coast Based (Bay Area Preferred)
  • Experience marketing products to a developer audience is a plus

LaunchDarkly provides a platform for developers to manage and automate software features, primarily in the DevOps market. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved application reliability. This platform also allows developers to revert feature behaviors without needing to change the code, enhancing productivity. Unlike many competitors, LaunchDarkly focuses on helping clients innovate quickly, automate software releases, and reduce delivery costs through a subscription-based model. The goal is to maximize the business impact of every software feature for a diverse range of clients.

Company Stage

Series D

Total Funding

$321.3M

Headquarters

Oakland, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • LaunchDarkly's Galaxy Product Release enhances software release velocity and stability.
  • The company is recognized as a Strong Performer in feature management by Forrester.
  • LaunchDarkly's partnership with Terazo accelerates developers' ability to build scalable software.

What critics are saying

  • Increased competition from Harness threatens LaunchDarkly's market share.
  • The Guardian Edition may complicate product offerings, confusing customers.
  • Expansion into the EU region could increase operational costs and regulatory challenges.

What makes LaunchDarkly unique

  • LaunchDarkly offers a unique feature management platform for safe, scalable software releases.
  • The platform allows developers to switch feature behavior without code changes, enhancing productivity.
  • LaunchDarkly supports EU data residency, addressing compliance needs for European clients.

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Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.