Full-Time
Lifecycle Marketing Manager
A+E Networks
1,001-5,000 employees
Global media company owning multiple networks
Compensation Overview
$113k - $132.2k/yr
New York, NY, USA
Hybrid
The role may be remote, hybrid, or fully in-office depending on requirements and locale.
 Growth & Marketing (1) |
|---|
Get referred to A+E Networks
See people who can refer or advise you
- Three to five years of relevant experience in lifecycle marketing.
- A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact.
- Deep expertise in segmentation, personalization, and experimentation methodologies.
- Strong communication skills and the ability to translate data into compelling narratives.
- Ability to move projects forward independently.
- A test-and-learn mindset.
- Ability to collaborate with internal and external partners.
- AI fluency and prompting skills.
- Develop and lead the execution of the brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences.
- Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels.
- Own the strategy and governance of owned digital video inventory across sites and apps, providing support across business initiatives; lead measurement, optimization, and reporting while evolving best practices.
- Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment.
- Brief creative partners to support the development of creative, providing audience and performance insights to inform creative optimization.
- Establish success metrics and measurement frameworks, and turn data into actionable insights that shape future strategy.
- Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
- Serve as a subject matter expert for the Global Marketing team.
- Monitor lifecycle, customer relationship management, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment; identify ways to strengthen audience relationships and elevate performance.
- Contribute to the creation of a high-performing marketing team.
- Familiarity with Iterable, Hightouch, or similar enterprise customer relationship management platforms.
A+E Networks owns and operates TV channels such as A&E, History, and Lifetime, plus related media properties. Its products are television and streaming programming ranging from historical documentaries to lifestyle and drama, delivered through cable, satellite, and digital platforms worldwide. It differentiates itself by combining historical, factual programming with broad entertainment brands under one corporate umbrella through strategic mergers and acquisitions. Its goal is to be a global media and entertainment brand that reaches diverse audiences across multiple channels and platforms.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
New York City, New York
Founded
1983
Get referred to A+E Networks
See people who can refer or advise you
Simplify's Take
What believers are saying
- A&E renewed WWE LFG, WWE Rivals, and Biography for April 2026.
- History launched its first original podcast, History This Week, widening low-cost audience reach.
- LoginRadius now powers A+E authentication, improving registration, security, and first-party data capture.
What critics are saying
- Lifetime cut most non-scripted staff in January 2026, weakening original development capacity.
- Cable subscriber erosion keeps squeezing A+E affiliate fees, accelerating dependence on WWE and library deals.
- If Disney prioritizes streaming elsewhere, A+E becomes a shrinking cash cow by 2028.
What makes A+E Networks unique
- Disney and Hearst ownership gives A+E unmatched balance-sheet patience and library depth.
- WWE Superstar Sunday bundles Biography, Rivals, and LFG into a recurring franchise.
- History, Lifetime, and A&E create cross-brand reach across factual, women, and unscripted audiences.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
401(k) Company Match
Remote Work Options
Hybrid Work Options
Company News
Disney is selling its 50% stake in A+E Global Media to joint venture partner Hearst Communications in an all-cash deal worth over $1 billion, according to reports. The transaction is expected to be announced at Disney's earnings call next week. A+E Global Media owns cable networks A&E, History, Lifetime, and FYI, as well as A+E Studios. Disney and Hearst launched a sale process last year through Wells Fargo. Whilst profitable and debt-free, A+E Global has faced declining linear viewership like other cable networks. The company has adapted through early adoption of FAST channels and owns much of its content library. A+E Global Media President and Chairman Paul Buccieri will continue leading the company. This marks Disney's first major move to reduce its traditional television footprint.
Greene County Sheriff's Office will film with 'On Patrol: Live' Springfield News-Leader Feb. 4, 2026 Updated Feb. 5, 2026, 10:36 a.m. CT This story was updated to include details of the signed contract. Greene County Sheriff's Office deputies are coming back to television and will be featured on "On Patrol: Live." Greene County Commission approved a yearlong contract with "On Patrol: Live" that will document the work of GCSO deputies on live television. According to the show's website, the show is filmed in real time and airs live with a slight time delay that can range from a few minutes to up to half an hour. Law enforcement departments featured on the show are not compensated directly but do receive a licensing fee for the use of their name and logo on the show. "On Patrol: Live" is a reality TV series that airs Friday and Saturday nights on cable and satellite channel Reelz. According to the show's website, law enforcement departments featured on the show do not have any editorial control over the content, though they do have the right to review and request editing of footage that could endanger citizens. The agreement, provided to the News-Leader, notes that no filming would take place at the Greene County Jail. The contract stipulates that the GCSO will have 48 hours to review and comment on any pre-recorded segments for the purpose of identifying any safety or security risks to the office. For footage broadcast live, a GCSO representative will have digital access to a live feed to identify any safety concerns, though the agreement notes the producer makes the final decision on the content of the series. GCSO is no stranger to being in front of the camera. The office previously participated in COPS TV show, which airs footage long after it was recorded, and was heavily featured in the A&E reality show "Live PD" from 2017-2019. While "Live PD" was canceled in 2020, "On Patrol: Live" was seen as a revival of one of A&E's highest rated shows. However, A&E filed a copyright infringement lawsuit against Reelz alleging the new show uses a nearly identical format and hosts, resulting in a settlement outside of court, according to reporting by Reuters. Prior to the commissioners' unanimous approval of the contact, Greene County Sheriff's Capt. Jason Johnson said the show was already filming in adjacent Christian County. He said beyond providing transparency and public education about what deputies face in the field, the show will be an opportunity to provide exposure to the GCSO for recruitment purposes. Johnson shared that the sheriff's office currently has nine vacancies in the patrol division and 27 vacancies in detention operations. Last year, only three qualified external candidates applied for patrol vacancies, he said. Presiding Commissioner Bob Dixon emphasized the need for creative recruitment strategies, like the live TV exposure, as the county struggles to fill positions across different departments and is unable to keep up with competitive salaries. In its 2026 budget, the county did include a 3% cost-of-living adjustment for all employee pay. Dixon said that was still not adequate to make Greene County departments competitive with similar organizations. While the contract spans a year, Johnson said the county can decide to cancel it at any time with 30 days notice. According to the agreement provided to the News-Leader, after the initial year-long term expires it would automatically renew for another year, unless either party notifies their intent to terminate the contract. Marta Mieze covers local government at the News-Leader. Have feedback, tips or story ideas? Contact her at [email protected].
A&E set to release new seasons of WWE LFG, WWE Rivals, & return of WWE Biography. According to WrestleVotes Radio on Fightful Select A&E is set to premiere the new seasons of WWE LFG, and WWE Rivals and have announced the return of WWE Biography on A&E. The word making the rounds was this decision was made around Wrestlemania, with 8 new episodes with WWE Heavyweight Champion CM Punk being one of the featured episodes. WrestleVotes Radio also reported that WWE would produce most of their content and documentaries but reached a rights fee agreement with A&E to take over many of the series and program episodes.
On the executive front, A+E Networks has appointed Jane Rice and Michelle Strong as co-presidents of distribution, succeeding the esteemed David Zagin.
A+E Networks(R) today announced the launch of HISTORY's first original podcast, HISTORY This Week(TM).