Full-Time

Associate Manager

Campaign Management

Posted on 1/17/2025

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Consumer Software
Entertainment

Compensation Overview

$65k - $75kAnnually

Junior, Mid

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Excel/Numbers/Sheets
Requirements
  • 1-3 years of online advertising experience
  • Attention to detail & top notch organizational skills
  • Self starter, fast learner
  • Experience working with Ad Manager 360, RTB, DSP’s, SSP’s, ad exchanges, ad servers, data partners and/or other optimization platforms is a plus
  • Ability to build excellent rapport with internal and external stakeholders
  • Experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets
  • Proven communication, questioning, and listening skills in formal and informal settings
  • Effective time management skills – ability to prioritize and meet deadlines
  • Comfort with fast-paced, dynamic working environment with shifting priorities
  • Direct-sold and programmatic mobile advertising experience
Responsibilities
  • Perform pre-launch activities, including: campaign builds, site list adjustments, ad tag generation, and other tasks as assigned by Director
  • QA new launches as part of a rotation on the Campaign Management team
  • Own pacing & delivery of campaigns (direct and programmatic) as assigned by Director
  • Accurate campaign setup and on-time launch; maintain proper budgeting within ad servers to limit leakage or over-run revenue
  • Communicate with Sales Planning team when campaigns are under-pacing, to secure additional inventory
  • Work with Client Services Manager to optimize campaign performance against client KPIs and communicate when faced with campaign pacing issues
  • Provide 1st & 3rd party reports on scheduled or ad hoc basis
  • QA line items to ensure proper set up, ensuring various types of creative tags and pixels are properly trafficked within Ad Manager 360
  • Ability to troubleshoot issues independently before escalating to next level such as PMP scaling, targeting, and impression/click tracking
  • Submit troubleshooting tickets within selected ticketing management system
  • Update campaign trackers (per cadence established by Director) with correct campaign/placement/line item information and 3rd party delivery
  • Work across regions and within team to complete projects as assigned by Director
Desired Qualifications
  • Experience working with Ad Manager 360, RTB, DSP’s, SSP’s, ad exchanges, ad servers, data partners and/or other optimization platforms is a plus

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process of buying digital advertising space automatically. Kargo's unique "Create Once, Run Everywhere" approach allows advertisers to create a single ad that can be deployed across various platforms, ensuring a consistent brand message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself by focusing on premium supply and creative excellence, making it a leader in the mobile advertising sector.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into CTV with VIDAA and Fetch TV captures premium video ad market.
  • Partnership with Samba TV enhances ad targeting through advanced TV data analytics.
  • APAC expansion with creative science solution leverages data-driven strategies for diverse markets.

What critics are saying

  • Emerging ad tech competitors may dilute Kargo's market share.
  • Privacy regulations like the EU's Digital Services Act could increase operational costs.
  • Economic downturns may lead to reduced advertising budgets, impacting Kargo's revenue.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach ensures consistent brand messaging across platforms.
  • Proprietary advertising automation tools enhance campaign management and effectiveness for advertisers.
  • Exclusive partnerships with premium publishers maximize ad reach and consumer engagement.

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Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office