Lead OR Director
Growth Marketing, Policy
Posted on 2/21/2023
Ava Labs

51-200 employees

Smart contracts platform for dApps
Company Overview
AVA Labs makes it simple to launch finance applications using blockchain technology–with highly scalable and efficient networks, customizable public and private blockchains, the capability to create any digital asset, and more. They are empowering people to build an open, simple, and democratic internet of finance.
Remote • New York, NY, USA
Experience Level
Desired Skills
Legal & Compliance
  • 8+ years of technical marketing or product marketing with a focus on policy and legal team initiatives
  • Prior experience working in high growth startups or rapidly developing industries
  • Track record of success in a marketing leadership role focused on a highly technical audience
  • Ability to create an integrated marketing plan for your vertical and execute with cross functional leadership teams
  • Proven ability to drive growth via technical influencers, technical content marketing, and community building
  • Project management and the ability to lead through influence, not authority
  • Develop an integrated marketing plan for the Policy and Legal team's initiatives, including Owl Explains
  • Creation and distribution of content from the Policy and Legal teams, measured by site traffic, social growth, and content engagement
  • Set and execute against growth targets for the Policy and Legal growth vertical, including social growth, content creation, awareness, and engagement metrics
  • Grow the policy team's platforms (Owl Explains website, social, and other channels) and be a conduit for the policy and legal teams' perspectives on the broader public stage
  • Oversee Policy marketing P/L and report on financial impact/outcomes of spend allocation
  • Define growth goals and KPIs
  • Establish team processes as a hands on leader, strategist and individual contributor
  • Collaborate with departmental leadership and cross functional stakeholders
  • Set direction for what type of messaging will/should be used in various channels