Part-Time
Shift Lead
Insomnia Cookies
1,001-5,000 employees
Late-night delivery of cookies to students
No salary listed
Greenville, SC, USA
In Person
 Retail (1) |
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- Legally eligible to work in the United States
- Must be 18 years or older to be employed
- Ability to lift up to 40 lbs.
- Provide incredible customer service and quality products to all of our guests throughout their experience within our bakeries
- Support store leadership by maintaining operations during your shift, communicating pertinent information, monitoring production efficiency, holding the team accountable to company standards and procedures, and assisting in the training and coaching of team members
- Prioritize and delegate tasks for baking, cashiering, packaging, and cleaning while leading the cookie crew team
- Support and work alongside the Cookie Crew
- Provide a safe, clean, working environment for our guests and staff and adhere to safe food handling practices
- Manage cash handling and deposits
- At least 1 year of working experience in a customer service focused role
- Point of Sales systems experience
- Outstanding communication, time management, and people skills
- Outgoing/friendly/patient
- Detail focused and results-oriented
- Ability to lead-by-example and motivate others
Insomnia Cookies delivers warm, freshly baked cookies late at night, mainly to college students, through a mix of company-owned bakeries and franchised locations. Cookies are baked on-site and delivered or available for pickup, focusing on a late-night window to ensure warm, fresh treats. The company differentiates itself with a dedicated late-night delivery niche and a scalable franchise program that provides standardized systems, training, and marketing support. Its goal is to grow both company locations and franchisees to expand its footprint and revenue as the top choice for late-night, warm cookies.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$631.8M
Headquarters
East Norriton Township, Pennsylvania
Founded
2003
Simplify's Take
What believers are saying
- De Spoelberch and Mistral Equity fund 1,800 stores in eight years.
- Hostess collaboration launches Cloud 9 Cravings for 4/20 in 2026.
- Protein cookies with 10-11g protein expand to daytime wellness consumers.
What critics are saying
- Crumbl Cookies' 700+ stores dominate with superior Gen Z loyalty.
- College enrollment drops 3.6% since 2020 erode core traffic.
- Franchisees in Eau Claire, Stamford face profitability crisis by 2028.
What makes Insomnia Cookies unique
- Late-night warm cookie delivery owns unique temperature-optimized niche.
- Targets college students with 1 a.m. Saturday deliveries near campuses.
- Franchise model combines organic growth with comprehensive training support.
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Your Connections
People at Insomnia Cookies who can refer or advise you
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Pet Insurance
401(k) Company Match
Paid Vacation
Unlimited Paid Time Off
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 14%Insomnia Cookies, founded by CEO Seth Berkowitz in 2003 as a University of Pennsylvania student craving late-night treats, has expanded to 370 locations globally and plans to reach 1,800 stores within eight years. The company targets 50-75 new bakeries annually, focusing on college campuses, cities and suburban markets. The brand's core business remains Saturday nights at 1am, though it has expanded to daytime consumers. Insomnia operates primarily near college campuses and late-night thoroughfares, competing alongside pizza and sandwich chains whilst maintaining its cookie-focused approach. Previously owned by Krispy Kreme for six years, the company is now held by private equity firms Mistral Equity Partners and Verlinvest, alongside Berkowitz. The founder credits staying disciplined and focusing on warm cookie delivery as key to the brand's longevity in a competitive sweet treats market.
Insomnia Cookies introduces protein-packed cookies for March Madness. 03.11.2026 March Madness and NCAA Tournament bracket season is here, and Insomnia Cookies is leaning into late-night energy with a new lineup of limited-edition cookies designed to keep watch parties fueled from tip-off to final buzzer. The late-night bakery chain has announced the launch of two new protein-packed warm cookies with up to 10g of protein per cookie. The new flavors include: * Loaded Cookie Butter Deluxe - This cookie butter cookie is filled with even more melty cookie butter and topped with Biscoff cookie crumbs, and is packed with 11 grams of protein * Double Chocolate Cookie Dough Deluxe - This deluxe-sized Double Chocolate Chunk cookie has a chocolate chip cookie dough filling and is packed with 10 grams of protein Starting March 15, fans will also be able to score the new "Snack Madness" limited edition cookie box, with two interactive brackets on the inside of the box for double the madness. Additionally, Insomnia Rewards members can score a cookie deal starting March 17-20 by wearing college apparel in-store to receive a buy-one-get-one free warm Classic cookie with purchase. Get better retail baking industry search results. Adding BakeMag tells Google to prioritize bake stories.
Insomnia Cookies opens second Long Island store. The new 875-square-foot store at 55 Deer Park Ave. is the chain's second on Long Island, following one at 730 Fulton Ave. in Hempstead that opened two years ago. Catering to those with late-night munchies, the concept began in 2003 in Seth Berkowitz's dorm room at the University of Pennsylvania, with the idea of delivering fresh and warm cookies to fellow college students. In 2006, the company opened its first brick-and-mortar location in Syracuse and the chain has since expanded to more than 380 locations across the U.S. Insomnia Cookies offers a wide variety of cookies, ice cream, and ice cream cakes in-store, for local delivery, and ships its cookies nationwide. The Babylon store, which had a soft opening this week, is open from 11 a.m. to 1 a.m. on Mondays through Thursdays, from 11 a.m. to 3 a.m. on Fridays, from noon to 3 a.m. on Saturdays, and from noon to 1 a.m. on Sundays. To mark the Babylon grand opening, customers who visit the new store from noon on Saturday, March 14 until 3 a.m. the next morning will receive a free cookie. Dan Bodner of Alvarez & Marsala Property Solutions represented Insomnia Cookies, while Jamie Winkler of Winkler Real Estate represented the landlord, Gabrielle Realty Corp., in the lease transaction. Winkler also represented the business in getting its approvals from the Village of Babylon. "This is the first Insomnia Cookies opened in Suffolk County," Winkler told LIBN. "This well-known cookie company will be a great addition to the village and I was happy to have been a part of getting them to open here."
Insomnia Cookies announced they will be opening a location in Eau Claire.
Insomnia Cookies aims to open Stamford store by end of the year.