Full-Time
Principal Media Measurement Lead
Hybrid
Confirmed live in the last 24 hours
Nordstrom
10,001+ employees
Retailer offering clothing and accessories
Compensation Overview
$123.5k - $233.5k/yr
Senior, Expert
Seattle, WA, USA
This position is hybrid, indicating a mix of remote and in-office work.
- 7+ years in Digital Marketing and/or Digital E-Commerce
- Expertise in GA4, Google Tag Manager
- Advanced skills in BigQuery, SQL
- Previous experience with Looker Studio
- Previous experience in developing data governance solutions in marketing
- Demonstrated ability to deliver complex technical projects and initiatives in Digital Marketing environment
- Ability to drive decisions and alignment across multiple stakeholder groups
- Excellent communication and presentation skills
- Excellent program management skills
- Collaborate closely with Marketing, Analytics, Product, and Engineering teams to prioritize and build roadmap for best-in-class advanced marketing technology and capabilities.
- Drive adoption and maturity of next-gen Media reporting by leading stakeholder group across Marketing, Finance, Analytics, and Technology.
- Champion roll-out of GA4 for Marketing organization by serving as subject matter expert of GA4 tags, events, schemas, and attribution methodology.
- Own the re-structuring and governance of Marketing taxonomy for accurate measurement including UTM parameters, metadata and audience naming conventions.
- Own governance of Marketing tags using Google Tag Manager, including the implementation and continual optimization of tags using JavaScript, documenting changes, ensuring accuracy and standardization for reporting needs.
- Lead requirements gathering for Marketing reporting needs and partner with Product and Technology in architecting data flow between platforms.
- Oversee ingress data flows required for MMM reporting.
- Oversee ingress data flows into BigQuery required for NMN and Enterprise Media reporting.
- Oversee ingress and egress data flows for Funnel.io required to enable reporting from activation platforms.
- Stay up to date with latest developments in the digital privacy landscape and lead JWN toward best practices.
Nordstrom is a retail company that focuses on providing a wide range of clothing, shoes, and accessories for men, women, and children. The company operates department stores and online platforms where customers can shop for various brands and styles. Nordstrom emphasizes a strong customer service experience, encouraging employees to take initiative and develop their careers within the organization. Unlike many competitors, Nordstrom fosters a culture of personal growth and leadership among its staff, which contributes to a dedicated and motivated workforce. The company's goal is to create a positive shopping experience while also being committed to environmental sustainability and community support.
Company Size
10,001+
Company Stage
N/A
Total Funding
$16M
Headquarters
Seattle, Washington
Founded
N/A
Simplify's Take
What believers are saying
- Nordstrom's New Balance pop-up enhances customer engagement through experiential retail.
- Catherine Bloom's appointment focuses on personalized luxury shopping experiences.
- Proficio Capital's investment shows confidence in Nordstrom's financial recovery potential.
What critics are saying
- Investigation into potential securities fraud could lead to legal challenges for Nordstrom.
- Pamela Lopez's retirement may create a temporary gap in PR leadership.
- Cathy Smith's departure could result in financial strategy adjustments and instability.
What makes Nordstrom unique
- Nordstrom empowers employees to grow through hard work and customer commitment.
- Nordstrom's collaboration with Dapper Boi offers unique all-gender fashion online.
- Nordstrom's exclusive Tory Burch collection taps into demand for limited-edition products.
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Benefits
Health Insurance
Dental Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Company News
Nordstrom has opened a limited-time New Balance pop-up shop at its NYC Flagship store.
Jake Wilson was promoted to director of asset protection operations at Nordstrom.
Nordstrom unveils exclusive Tory Burch shoe collection.
Now, over two years later, Dapper Boi has announced a partnership with Nordstrom, making its clothing available online in both the men's and women's departments.
The investigation by Levi & Korsinsky revolves around potential securities fraud or other unlawful business conduct by Nordstrom.