Full-Time

GTM Enablement Manager

Confirmed live in the last 24 hours

OfferFit

OfferFit

51-200 employees

AI-driven marketing decision automation

Consumer Software
AI & Machine Learning

Junior, Mid

Remote in Canada

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Fluency in English is required for this position
  • Prior experience working in the revenue organization (Marketing, Business Development, Sales, Customer Success) within SaaS is a plus
Responsibilities
  • Partner with GTM leaders to understand what’s holding their teams back and develop plans for closing the gap through trainings, resources, and other enablement tools
  • Work closely with subject-matter experts in marketing, sales, customer success, and machine learning to translate their expertise into enablement programs that are accessible and engaging to commercial teams
  • Orchestrate the creation of enablement programs, ensuring they are delivered in time to support key GTM initiatives
  • Contribute to a culture of learning by facilitating onboarding and upskilling programs
  • Maintain an enablement content library that serves as an essential resource for new and seasoned team members
  • Drive continuous improvement by measuring program effectiveness and adapting based on outcomes

OfferFit provides a solution for marketing that enhances the traditional A/B testing method by using artificial intelligence (AI). Their AI-driven testing allows businesses to utilize their first-party data to identify the best message, product, incentive, channel, and timing for each individual customer. This method is faster and more personalized than manual testing, enabling companies to test multiple variables at once and quickly adjust to changes in the market. OfferFit primarily serves businesses in various sectors, including sports and entertainment, and charges for its services, which have been shown to significantly boost conversion rates and customer lifetime value. For example, clients like Kayo Sports and BINGE have reported a 30% increase in conversion value after implementing OfferFit's AI testing, highlighting the financial advantages of their approach.

Company Stage

Series B

Total Funding

$37.9M

Headquarters

Boston, Massachusetts

Founded

N/A

Growth & Insights
Headcount

6 month growth

15%

1 year growth

35%

2 year growth

105%
Simplify Jobs

Simplify's Take

What believers are saying

  • Securing $25M in Series B funding led by Menlo Ventures indicates strong investor confidence and provides resources for further innovation and growth.
  • Clients like Kayo Sports & BINGE have reported significant increases in conversion value, demonstrating the tangible financial benefits of OfferFit's solution.
  • The company's focus on AI and automated decision-making positions it well to capitalize on the growing demand for personalized and efficient marketing technologies.

What critics are saying

  • The marketing technology sector is highly competitive, requiring continuous innovation to maintain a competitive edge.
  • Dependence on first-party data may pose challenges as data privacy regulations become more stringent.

What makes OfferFit unique

  • OfferFit's AI-driven approach to marketing decisions replaces traditional A/B testing, offering a more efficient and personalized solution.
  • The ability to test multiple variables simultaneously and adapt instantly to market changes sets OfferFit apart from competitors relying on slower, manual processes.
  • OfferFit leverages first-party data to optimize marketing strategies, providing a unique advantage in an era where data privacy and personalization are paramount.

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