Full-Time

GTM Enablement Manager

Posted on 9/11/2024

OfferFit

OfferFit

51-200 employees

AI-driven marketing decision automation

Consumer Software
AI & Machine Learning

Junior, Mid

Remote in Canada

Category
General Marketing
Growth & Marketing
Requirements
  • Fluency in English is required for this position
  • Prior experience working in the revenue organization (Marketing, Business Development, Sales, Customer Success) within SaaS is a plus
Responsibilities
  • Partner with GTM leaders to understand what’s holding their teams back and develop plans for closing the gap through trainings, resources, and other enablement tools
  • Work closely with subject-matter experts in marketing, sales, customer success, and machine learning to translate their expertise into enablement programs that are accessible and engaging to commercial teams
  • Orchestrate the creation of enablement programs, ensuring they are delivered in time to support key GTM initiatives
  • Contribute to a culture of learning by facilitating onboarding and upskilling programs
  • Maintain an enablement content library that serves as an essential resource for new and seasoned team members
  • Drive continuous improvement by measuring program effectiveness and adapting based on outcomes

OfferFit.ai provides a solution for marketing that enhances the traditional A/B testing process by using artificial intelligence. Their AI technology automates and personalizes marketing decisions, allowing businesses to utilize their first-party data to identify the best message, product, incentive, channel, and timing for each individual customer. This method is more efficient than manual testing, as it enables simultaneous testing of various elements and quick adaptation to market changes. OfferFit primarily serves businesses in need of a more tailored marketing approach, including those in sports and entertainment, and charges for its services. Clients have reported significant improvements in conversion rates, with some, like Kayo Sports and BINGE, experiencing a 30% increase in conversion value after implementing OfferFit's AI testing. The goal of OfferFit is to help businesses enhance their marketing effectiveness and increase customer lifetime value.

Company Stage

Series B

Total Funding

$37.9M

Headquarters

Boston, Massachusetts

Founded

2020

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • OfferFit raised $25M in Series B funding, indicating strong investor confidence.
  • Clients report significant conversion increases, like Kayo Sports' 30% boost.
  • The marketing technology industry is projected to grow at a 17.3% CAGR until 2028.

What critics are saying

  • Increased competition from Adobe and Salesforce in AI-driven marketing solutions.
  • Stricter data privacy regulations could impact OfferFit's use of first-party data.
  • Economic downturns may reduce marketing budgets, affecting OfferFit's revenue growth.

What makes OfferFit unique

  • OfferFit uses AI to automate and individualize marketing decisions, unlike traditional A/B testing.
  • The platform leverages first-party data, crucial as third-party cookies phase out.
  • OfferFit's AI testing adapts instantly to market changes, enhancing efficiency and effectiveness.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Paid Vacation

Parental Leave

Remote Work Options

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

INACTIVE