Director – Product Marketing

Figjam

Confirmed live in the last 24 hours

Locations

San Francisco, CA, USA • New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Requirements

10+ years in product marketing or a related role
Experience hiring, coaching, and managing direct report(s)
A passion for learning new products and industries-unafraid to dive into the nitty gritty technical details
A customer champion who always keep their eyes to the ground
A strong writer, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with the customer in mind
Data-driven and experimental in how you approach and measure your work
Investing in Figma: The Decade of Design
How work is changing at Figma
Figma's next product is a multiplayer whiteboard called FigJam
Software Design Startup Figma Is Now Worth $10 Billion

Responsibilities

Lead go-to-market strategy and planning for FigJam
Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
Craft differentiated messaging and positioning informed by user research and insights
Roll up your sleeves and help lead new product launches and campaigns when needed
Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
Build and coach a small team of product marketers; lead with a passion for learning and development
Help us build PMM team culture and processes-be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

Desired Qualifications

: Experience leading incubating products and other areas of marketing

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

Figma is looking for a team lead to join our Product Marketing team. You’ll be overseeing various product areas and go-to-market strategy for our core audiences. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community.

This is a full-time role that can be held from one of our US hubs or remotely in the continental United States.

What you’ll do at Figma:

Lead go-to-market strategy and planning for FigJam
Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
Craft differentiated messaging and positioning informed by user research and insights
Roll up your sleeves and help lead new product launches and campaigns when needed
Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
Build and coach a small team of product marketers; lead with a passion for learning and development
Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more

We’d love to hear from you if you have:

10+ years in product marketing or a related role
Experience hiring, coaching, and managing direct report(s)
A passion for learning new products and industries—unafraid to dive into the nitty gritty technical details
A customer champion who always keep their eyes to the ground
A strong writer, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with the customer in mind
Data-driven and experimental in how you approach and measure your work
Bonus: Experience leading incubating products and other areas of marketing

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Read more about our team

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$212,000—$308,000 USD

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.

About Figma

Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma’s Privacy Policy.

501-1,000 employees

Website

Collaborative online design tools

Company Overview

Figma's mission to make design accessible to everyone. The company operates a suite of suite of industry leading collaborative design tools.

Benefits

Competitive salary & equity
Retirement with company contribution
Mental health and wellness benefits
Company recharge days
Work from home stipend
Health, Dental, & Vision
Parental leave & fertility support
Generous PTO
Learning & development stipend
Cell phone reimbursement

Company Core Values

Build community - We’re multiplayer people who love the weird, wonderful magic that happens when people connect. We build bridges — with both our Figmates and our users.
Run with it - Building Figma is about taking initiative, being bold and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.
Love your craft - We build for builders and try to make complex things feel simple. We ask why until we get to the core and continually focus on solving the right problem, not just shipping work.
Grow as you go - Everyone’s a work in progress, and we’re here to help each other grow. With humility and curiosity, we give and get the ❤️ and 💯, and the direct feedback we all need to become great.