Join our growing team at Vetcove, and help us transform how veterinarians buy the supplies they need to keep America’s pets healthy. Vetcove’s eCommerce and mobile platforms enable veterinary practices to compare and buy from all of their vendors in one place. Our community of more than 17,000 veterinary hospitals employs tens of thousands of veterinarians, and delivers care to many millions of animals every year across all 50 states. We’re a growing team on a mission to modernize the $50B+ animal health industry. Simply put, Vetcove helps veterinary organizations spend more time giving care, and less time shopping and comparing across vendors to supply their practices. Vetcove is a Y Combinator and venture-backed growth stage company with notable investors in Silicon Valley and NYC. We’re looking for exceptionally talented and passionate people to join our growing team.
As an E-commerce Marketing Lead, you will be focused on designing, running, and optimizing email marketing campaigns. You will be responsible for creating email content, working directly with both internal and external design resources to build HTML emails, configuring marketing campaigns in our customer marketing platform, and running & analyzing campaign results. You will test different campaign structures, content strategies, promotional incentives, and copy to drive optimal ROI for veterinary clinics who are looking to promote their online home delivery storefronts to pet parents.
To be successful, you will need strong analytical skills and a passion for designing creative email campaigns. You will be working cross-functionally to develop strategies, and derive crucial insights from campaign performance.
What you’ll do
Develop digital marketing calendar, assets, and email campaigns for pet parents
Develop an execute on cohorting and targeting strategies across a variety of CRM lifecycle campaigns
Coordinate with team members to execute campaign launches
Perform A/B and multivariate experiments
Liaise with the Data to develop processes to understand partner needs, consolidate improvement/requests, analyze results, optimize strategy where needed, and deliver strategic recommendations.
Utilize an email marketing platform (such as Customer.io) to implement email campaign strategies
Work with product to enhance capabilities and optimize offering
Track partner funding and work in tandem with your counterparts to upsell where needed
You should have
Bachelor’s degree in Marketing, Business, or related field
A minimum of 1+ years experience in marketing
Experience working on content creation, copy management, and lifecycle marketing campaigns
An ability to think creatively and strategically
Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking.
Entrepreneurial mindset and can-do attitude; excitement for A/B testing and continuous channel / campaign improvement
Experience building attribution models and managing performance marketing campaign roadmaps, applying a data-driven approach to problem solving
Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines on a daily basis.
Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills.
Benefits
100% remote within the USA
Medical, Dental, and Vision Insurance
Automatic 401k contribution
Employee referral program
At home office set up
Bi-annual company retreats
Open vacation policy
Equity
Monthly team events
Please note we are unable to sponsor work visas at this time.
Attention all job seekers! We want to ensure that you’re well-informed about a serious matter affecting the job market. It has come to our attention that scammers are operating in the industry, impersonating employees and attempting to deceive savvy applicants like you. Here’s what you need to know:
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If you suspect any fraudulent activity or encounter suspicious individuals, please report it immediately to our recruiting department. By working together, we can combat these scams and keep the job market safer for everyone.
We understand the importance of your job search and want to ensure your experience is positive and secure. Always exercise caution and stay scam-smart!
Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs.
