Full-Time

Growth Hacker

Confirmed live in the last 24 hours

Vetcove

Vetcove

51-200 employees

Centralized platform for veterinary supply procurement

Healthcare
Consumer Goods

Mid

No H1B Sponsorship

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 3+ years or relevant work experience, and 2+ years in growth for a fast-paced startup.
  • Experience in demonstrating incredible customer acquisition results leveraging scrappy and creative strategies.
  • Ability to own our customer acquisition function day-to-day and be fully responsible for our marketing ROI and growth results.
Responsibilities
  • Define and execute digital acquisition programs with measurable attribution.
  • Collaborate with cross-functional team members in product, design, and engineering to define and deliver an integrated campaign strategy.
  • Brainstorm and create engaging content that resonates with veterinarians and pet parents.
  • Design sophisticated email marketing journeys that drive growth across various initiatives.
  • Test, measure, and optimize our customer conversion funnel to maximize initial conversions.
  • Employ data-driven A/B testing to experiment with new ideas and optimize existing marketing initiatives.
  • Analyze and report on marketing initiatives.
  • Test and explore unique and novel marketing tactics.

Vetcove operates in the veterinary supply market, providing a platform for veterinary practices to order supplies and medications efficiently. The platform acts as a centralized marketplace where veterinary professionals can compare prices and availability from various suppliers, allowing them to access products from multiple distributors without the hassle of visiting different websites or contacting suppliers individually. Key features include order history tracking, cart management, and analytics to support informed purchasing decisions. Vetcove's business model is based on partnerships with veterinary supply distributors, earning a commission on sales made through its site. This model aligns Vetcove's interests with those of its clients, as the company benefits when users find the best deals. By leveraging technology, Vetcove aims to bring efficiency and transparency to the procurement process for veterinary practices, addressing a critical need in the healthcare industry.

Company Stage

Series A

Total Funding

$51.6M

Headquarters

Boston, Massachusetts

Founded

2015

Growth & Insights
Headcount

6 month growth

30%

1 year growth

81%

2 year growth

163%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with companies like Embark enhance Vetcove's platform capabilities, making it more attractive to veterinary practices.
  • The niche focus on veterinary supplies allows Vetcove to specialize and address specific market needs effectively.
  • The growing trend of B2B marketplaces, especially in regions like Asia, presents expansion opportunities for Vetcove.

What critics are saying

  • The niche market of veterinary supplies may limit Vetcove's growth potential compared to broader healthcare sectors.
  • Reliance on distributor partnerships means that any disruption in these relationships could impact Vetcove's product offerings and revenue.

What makes Vetcove unique

  • Vetcove's centralized marketplace for veterinary supplies eliminates the need for clinics to visit multiple websites, offering a unique one-stop solution.
  • The platform's features like order history tracking, cart management, and analytics provide added value that competitors may lack.
  • Vetcove's commission-based model aligns its interests with those of its clients, ensuring mutual benefit from successful transactions.

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