Full-Time

Supervisor

Programmatic

Posted on 4/21/2025

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Compensation Overview

$90k - $110k/yr

+ Bonus

Mid, Senior

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Excel/Numbers/Sheets
Requirements
  • At least 3 years of in-platform programmatic experience
  • Advanced user of at least two DSPs (The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.)
  • Must be a self-starter and exhibit advanced business maturity.
  • At least 1 year of management experience
  • Proven ability to develop/implement/improve business processes
  • Demonstrated ability to inspire critical and creative thinking
  • Proven ability to thrive in highly collaborative work environments as a solutions-oriented operator.
  • Strong knowledge of analytics concepts relevant to optimization
  • Advanced ability in Microsoft Excel expected.
  • Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.
Responsibilities
  • Responsible for architecting the time for impactful brainstorming and strategic thinking to happen; does not allow for copy and paste planning.
  • Leads development of pixel strategies as critical to allowing for measurement and performance to be granularly captured in order to allow for optimizations to be managed as intended.
  • Acts as first pass quality reviewer for DSP set up and QA to verify that in platform translation of plan is accurate and structured as needed.
  • Runs internal and external account status meetings for client book of business. Responsible for entry-level training and onboarding.
  • Drives identification of testing opportunities based upon extensive familiarity of landscape of providers across relevant solutions and opportunities being sought by clients.
  • Maintains understanding of what the client is doing outside of programmatic in order to facilitate tighter programmatic plans that contribute to holistic media effort and channel strategy.
  • Serves as subject matter reference expert for team members to consult in evaluating options and opportunities.
  • Manages entry level training and onboarding for thoroughness and consistency of growth of all future contributors.
  • Can operate out of the weeds in a way that every campaign is recognized as offering a narrative for case study development and can help with the articulation of campaign success for case study creation.
Desired Qualifications
  • Preference to work on the disruptive side of business, with new technology.

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnership with Akkio enhances data-driven advertising strategies for better client outcomes.
  • Involvement in sustainability initiatives attracts environmentally conscious clients and boosts brand reputation.
  • Partnership with Tropical Smoothie Cafe showcases ability to drive brand visibility in fast-casual sector.

What critics are saying

  • Shift in influencer marketing requires pivot to interest-based strategies, challenging traditional methods.
  • Increased competition from other full-service agencies with the launch of One Horizon.
  • Dependence on high-profile partnerships poses risk if they don't yield expected results.

What makes Horizon media unique

  • Horizon Media's One Horizon agency offers integrated marketing solutions combining technology, data, and creativity.
  • The company's focus on psychographic approaches in influencer marketing aligns with consumer interests.
  • Horizon Media's commitment to diversity and inclusion enhances its reputation in the media industry.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Pet Insurance

Childcare Support

Identity Theft Insurance

Fertility Treatment Support

Fitness Reimbursement

Company News

PR Newswire
Jan 22nd, 2025
"The New Rules Of Influence": Research Reveals Fundamental Shift In Influencer Marketing Effectiveness

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategiesSwell.AI reimagines how social impact is measured, leveraging a psychographic approach for more authentic content creation and stronger audience engagementNEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media's full-service social and influencer agency.Horizon Media (PRNewsfoto/Horizon Media)The study, "The New Rules of Influence," calls out the brand challenge and opportunities represented by the rise of influencers. As Blue Hour Studios' research shows, a "random piece of content" from a creator is as, if not more, influential in purchases than other content sources. An overwhelming 80% of consumers agree a "random piece of content" will influence them to buy something on social media."Influencer marketing has evolved from a 'nice-to-have' into a strategic imperative, but many brands are still operating on best practices from 2015," said Monika Ratner, Head of Growth at Blue Hour Studios. "Our research shows that the fundamental rules of influence have shifted. Success today requires moving beyond demographic matching to focus on shared interests and values."The comprehensive study of 1,000 American social media users across generations revealed three key principles for effective influencer marketing:Interests Over Demographics: The study found an influencer's connection to interests is nearly twice as impactful as traditional demographics in driving sales

Campaign Live
Dec 19th, 2024
Tropical Smoothie Cafe has selected Horizon Media as its agency of record

Tropical Smoothie Cafe has selected Horizon Media as its agency of record.

PR Newswire
Dec 19th, 2024
Tropical Smoothie Cafe® Selects Horizon Media As Media Agency Of Record To Accelerate Nationwide Growth

Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key marketsNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Tropical Smoothie Cafe, the nation's largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review. This partnership is set to elevate the brand's national footprint through Horizon Media's data-driven strategies, advanced technology and innovative media solutions

PR Newswire
Dec 11th, 2024
Horizon Media Expands Creative Footprint With Launch Of One Horizon, A Full-Service Advertising Agency

New agency amplifies Horizon Media's commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement. NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands

MarTech Cube
Oct 7th, 2024
Horizon Media announced multi-year strategic partnership with Akkio

Horizon Media announced multi-year strategic partnership with Akkio.