Who We Are

At Gretel, we’re building a generative AI platform for synthetic data. Gretel’s APIs automatically fine-tune AI models to generate synthetic data on demand while protecting privacy and maintaining the utility and accuracy of the original data. Our synthetic data platform solves the data bottleneck problem for developers, data scientists, and AI/ML researchers across multiple modalities including tabular, time-series, relational, language and image. We’re looking for a talented full-funnel Growth Marketing leader to join our mission! 

The Impact You’ll Have

As Gretel’s first full-funnel Growth Marketing leader, you’ll use a data-driven approach to optimize our channel performance and drive growth for a leading start-up in the synthetic data industry. In partnership with product marketing and by building strong feedback loops between sales, customer success, and product teams, you will… 

• Optimize the effectiveness of Gretel’s existing marketing channels, such as website and landing pages, social media channels, SEM, etc., including reporting on performance and digital analytics

• Obsess over metrics and dive into analytics to measure and inform marketing programs, campaigns, experiments, and decisions

• Manage campaign budgets and report on CAC, ROAS, ROI, etc.

• Run A/B tests of landing pages, website content, and social to improve performance of marketing campaigns

• Identify the most effective marketing channels to build pipeline, including but not limited to SEO, PPC, paid media, email automation, social media, and webinars

• Ideate, plan, and collaborate with other marketers and SMEs to create technical and thought-leadership content to achieve our growth, retention, and revenue goals

Requirements

• 6 + years experience in a full-funnel growth marketing role, marketing to developer and/or technical communities, ideally with a SaaS B2B product.

• Expert knowledge of performance marketing tech stacks that include Google Suite (Google Ads, Google Tag Manager, Google Analytics), Hubspot, Segment, Salesforce, and Webflow

• Experience adjusting the channel mix and content for different markets and audiences; experience managing multiple marketing channels and campaigns concurrently

• Experience editing website journeys to improve the user experience; working knowledge of HTML, CSS, and Javascript

• Excellent verbal and written communication skills; highly organized with attention to detail

We think the best ideas come from the blending of diverse perspectives and experiences, which will lead to a stronger company and advancements in technologies.  We hire individuals whose peers call them subject matter experts, whose curiosity draws them to new edges of their field and who like to laugh.  We are deeply collaborative, apolitical and mission-oriented.

Gretel is an equal opportunity employer. Individuals seeking employment and employees at Gretel are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. 

Accommodations: We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Compensation

Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits and perks (additional information available on our career site), and stock options as they’ll be reflected in the offer letter. 

Employees hired in the U.S. and Canada can expect the below information to reflect a reasonable estimate of the salary offered for this role. Salary ranges are updated regularly using premium market data. (Please note: it is unusual for new hires to receive a base salary at the top of the range. Additionally, the value of Gretel.ai’s stock options is not included in the salary bands and may represent a significant portion of your compensation.)

Senior Growth Marketing Manager: $170,000 - $210,000 USD