FSI Insurance Transformational Advisor

The Opportunity

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express.

The Insuranceindustry faces an inflection point driven by risinginflation, premiumsand loss ratios. In response, Insurers are looking to transform their client and agent/broker experiences to retain their customer base. This requires them to invest in digitally enabling their enterprise and agent distribution teams while their Marketing, Tech & Sales teams navigate an explosion of digital tools, data and AI. They seek guidance from Adobe on innovative solutions that empower them to do so.

We are seeking a Director – FSI Insurance Transformational Advisor, as part of our Digital Strategy Group, to advance Adobe's vision and thought leadership in this strategic sub-vertical and evangelize it through customer advisory and marketing channels. This leader will work closely with high-value enterprise P&C & Life Insurance customers, Adobe’s Field Organization, and our own Marketing teams to provide expert "how-to" guidance on topics likephasing a marketing-tech modernization strategy for agent and policyholder experiences. The role should draw on prior experience withtransformation stewardship influencing budgetary allocations towards partnerships and Marketing/Sales tech modernization. Success will be measured by revenue growth in Insurance sub-vertical, as well as customer success stories and executive testimonials we can share to the market.

What you'll do

• Provide expert guidance to clients (from C-level to practitioners) on how to plan and execute end-end digital transformation, with a focus with Insurance sub-vertical.

• Develop original thought leadership content on how companies should transform policyholder and agent journeys digitally or legacy system modernization, drawing from experience, research, and client engagement.

• Represent Adobe as an inspiring Insurance thought leader and speaker at Insurance industry events (e.g.InsureTech Connect) and contribute to publications like Digital Insurance.

• Refine Adobe’s internal insurance playbooks using hands-on operator experience, ensuring solutions address critical pain points (e.g., agent portal modernization, claims leakage reduction)

What you'll need to succeed

• 10+ years experience in digital marketing roles within P&C (preferable) or Life Insurance as an operator and/or strategic advisor using modern technology stacks like Adobe Experience Cloud and/or Salesforce Marketing Cloud and third-party insurance platforms (e.g. Guidewire, Duck Creek) 

• Track record leading Martech teams that have hands-on experience implementing Adobe Experience Platform Solutions (Real-Time CDP, Adobe Journey Optimizer or Customer Journey Analytics)

• Experience advising C-suite leaders & partnering with CFO/COO Office on aligning and reallocating marketing & sales/field budgets towards high impact digital capabilities like agent portal modernization or a digital demand generation engine. 

• Familiarity with AI-driven trends and use cases in Insurance across workflows including agent/broker ecosystems, field marketing, performance marketing/ data-driven marketing strategies, purchase and service experiences. 

• Experience of leading transformations with strong results in areas like customer acquisition & engagement, agent channel management, claims processing/ policy management. 

• Urgency to “put pen to paper” to define new ideas, validate them in the market, and communicate them through compelling thought leadership, operating models, and case studies.

• Extreme passion for solving customer problems at all stages of their lifecycle from pre-sales to adoption and value realization.

• Track record of anticipating disruptive market trends and rallying direct reports, cross-functional leaders & collaborators to take bold action.

• Established reputation for sharing insights through published content and public speaking.

• Flexibility to travel for customers as needed (~30% of time).

• Location: New York, San Francisco or San Jose offices.