Full-Time

Senior SEO Strategist

Posted on 8/16/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Senior, Expert

Calgary, AB, Canada

Requires in-office presence in Calgary for a minimum of 4 days a week.

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Google AdWords
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • 5+ years of SEO experience
  • Excellent written and verbal communication skills
  • Strong presentation and data storytelling skills, with the ability to tailor messages to different audiences and leverage data visualization
  • Demonstrated achievements in systematically improving search performance and driving traffic and conversion growth
  • Strong data analytics skills, and proficiency with tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
  • Experience with third-party SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
  • Strong content strategy skills, including data-driven content creation
  • Strong understanding of technical SEO
  • Experience defining and documenting cross-disciplinary processes to streamline SEO implementation and best practices
  • Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
  • Experience using data to identify insights, make recommendations, and inform the development of strategies and projects
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools and digital marketing channels to gain a competitive edge
Responsibilities
  • Develop, execute, and optimize holistic SEO strategies for global brands
  • Harness the power of search data to understand user intent, create targeted content strategies, and uncover exciting business opportunities
  • Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists
  • Be the driving force behind defining success metrics and translating SEO results into business objectives
  • Pitch and implement new search opportunities
  • Deliver actionable insights to clients through visually compelling reports, including strategic recommendations to drive growth and increase brand visibility
  • Optimize across multiple social and search channels to maximize brand and content visibility
  • Align paid and organic search strategies, optimizing for cost-efficiency and driving strategic integration
  • Communicate with SEO team and management on project developments, timelines, and results
  • Conduct regular SEO audits and competitive analyses
  • Identify and implement technical optimizations related to crawlability, indexability, structured markup, accessibility, site speed improvements, linking, and more
  • Make copy, content, and site structure recommendations based on search data insights
  • Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
  • Define and document search-driven guidelines and requirements for various page elements, such as page speed, structured markup, site architecture, URL structure, meta content, internal linking, headings, accessibility best practices, and more
  • Analyze and report on SEO performance, driving informed decision-making and continuous improvement
  • Communicate SEO concepts in a concise, relevant, and easy-to-understand manner
  • Keep your finger on the pulse of the latest digital trends and changes in the search marketing landscape, identifying new opportunities for brands in AI search, automation, visual search, voice search, social search, and more

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself through a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. They also have unique programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent and foster creativity. The company's goal is to simplify complex digital challenges and provide impactful, user-friendly solutions.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE