Senior SEO Strategist

As Senior SEO Strategist, you’ll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing campaigns and enhance user experiences for the world-class brands we work with.You understand that today’s user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines to implement SEO best practices, drive search initiatives, and meet customers wherever they’re searching.

You will:

• Develop, execute, and optimize holistic SEO strategies for global brands
• Harness the power of search data to understand user intent, create targeted content strategies, and uncover exciting business opportunities
• Expand your leadership skills as you mentor, train, and oversee a team of talented SEO specialists
• Be the driving force behind defining success metrics and translating SEO results into business objectives
• Pitch and implement new search opportunities
• Deliver actionable insights to clients through visually compelling reports, including strategic recommendations to drive growth and increase brand visibility
• Optimize across multiple social and search channels to maximize brand and content visibility
• Align paid and organic search strategies, optimizing for cost-efficiency and driving strategic integration
• Communicate with SEO team and management on project developments, timelines, and results
• Conduct regular SEO audits and competitive analyses
• Identify and implement technical optimizations related to crawlability, indexability, structured markup, accessibility, site speed improvements, linking, and more
• Make copy, content, and site structure recommendations based on search data insights
• Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
• Define and document search-driven guidelines and requirements for various page elements, such as page speed, structured markup, site architecture, URL structure, meta content, internal linking, headings, accessibility best practices, and more
• Analyze and report on SEO performance, driving informed decision-making and continuous improvement
• Communicate SEO concepts in a concise, relevant, and easy-to-understand manner
• Keep your finger on the pulse of the latest digital trends and changes in the search marketing landscape, identifying new opportunities for brands in AI search, automation, visual search, voice search, social search, and more

You have:

• 5+ years of SEO experience
• Excellent written and verbal communication skills
• Strong presentation and data storytelling skills, with the ability to tailor messages to different audiences and leverage data visualization
• Demonstrated achievements in systematically improving search performance and driving traffic and conversion growth
• Strong data analytics skills, and proficiency with tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
• Experience with third-party SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
• Strong content strategy skills, including data-driven content creation
• Strong understanding of technical SEO
• Experience defining and documenting cross-disciplinary processes to streamline SEO implementation and best practices
• Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
• Experience using data to identify insights, make recommendations, and inform the development of strategies and projects
• Passion for staying current in a rapidly evolving digital environment, leveraging new tools and digital marketing channels to gain a competitive edge
• Experience managing and training junior SEO specialists is ideal, but not required
• Experience managing paid search, PPC, or SEM campaigns ideal, but not required

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.