Sr. Marketing Manager

Overall Purpose

The Senior Marketing Manager, Sponsorships leads the development, execution, and optimization of sponsorship marketing strategies to enhance brand visibility, drive customer engagement, and reinforcemarket leadership. This is a strategic and hands-on role that blends creative partnership thinking with data-driven decision-making.

Essential Functions 

• Sponsorship Strategy & Planning:
  Develops and owns the company’s sponsorship strategy, ensuring alignment with broader marketing and business objectives.

• Opportunity Identification & Evaluation:
  Researches, evaluates, and recommends sponsorship opportunities across sports, entertainment, technology, fintech, and cause-based platforms.

• Contracting & Negotiation:
  Leads sponsorship negotiations, working closely with Partnerships,Legal, Finance and agencies as needed to secure favorable terms and strategic value.

• Campaign Development & Activation:
  Designs and executes integrated marketing campaigns that leverage sponsorship assets across media, events, digital, social, and experiential channels.

• Performance Measurement & Optimization:
  Establishes clear KPIs for sponsorship activations; analyzes performance and return on investment; makes strategic adjustments as needed.

• Stakeholder & Partner Collaboration:
  Coordinates across internal teams (Brand, Media, Product Marketing, Comms, Legal) and manages external agencies, vendors, and rights holders.

• Budget Management:
  Oversees the sponsorship and partnership marketing budget; ensures efficient use of resources and financial accountability.

Minimum Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.

• 7-10 years of experience in brand or sponsorship marketing, with direct experience leading sponsorships at scale

• Proven ability to manage high-impact partnerships (e.g., with sports teams, major events, or media platforms)

• Track record of developing and scaling brand activations across digital and physical channels

• Strong project management and negotiation skills

• Deep understanding of brand marketing and consumer engagement tactics

• Familiarity with the financial services or payments industry is a strong plus

• Excellent written, verbal, and interpersonal communication skills

• Data-driven mindset with experience using marketing analytics to drive decisions

Preferred Qualifications

• MBA.

• Experience working with sponsorship agencies, rights holders, and cross-functional marketing teams

• Experience in designing Sponsorship activations (preferably in with financial services brand or payments)

• Passion for emerging technology and the evolving payments ecosystem

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

Candidates responding to this posting must independently possess the eligibility to work in the United States at the date of hire.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.