Full-Time

Demand Generation Manager

Confirmed live in the last 24 hours

Tulip Interfaces

Tulip Interfaces

201-500 employees

Digital solutions for manufacturing operations

Data & Analytics
Industrial & Manufacturing

Mid, Senior

Cambridge, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Hubspot
Salesforce
Requirements
  • Minimum of 4 years B2B marketing experience, ideally at a SaaS company
  • Deep understanding of marketing channels and tactics - email marketing, ads, events, and how to adapt tactics to different audiences and goals
  • Knowledge of core B2B and saas metrics, experience working in SaaS and/or with a mix of commercial and enterprise sales a plus
  • Familiarity with marketing automation platforms such as Marketo, HubSpot, and sales tools such as Salesforce and Outreach
  • Adept at project management and cross-functional collaboration, enjoys working independently or as part of a team
  • Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms
Responsibilities
  • Lead the strategy, development, and optimization of integrated campaigns, focused on key industries and use cases that are designed to generate leads for the enterprise and commercial sales teams
  • Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.
  • Create optimized programs to generate leads and adoptions at scale across a number of audience segments.
  • Utilize customer buyer’s journey to architect innovative multi-channel engagement programs.
  • Orchestrate campaign and content development across a network of contributors and stakeholders.
  • Develop promotional content and stories designed to shift perception and acquire net-new marketable contacts.
  • Manage program budget with accountability for campaign return on investment (ROI).
  • Partner with external agencies in support of campaign asset creation and execution.
  • Analyze and report on performance to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
  • Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

Tulip Interfaces provides digital solutions aimed at helping businesses, especially in the manufacturing sector, tackle operational challenges. Their main product is a no-code platform that allows users to create customizable, media-rich, and multilingual interfaces. These interfaces can be integrated with various sensors, devices, and existing systems, enabling businesses to execute processes more reliably and capture essential information. Tulip's solutions help manufacturers accelerate batch releases, streamline compliance activities, and ensure quality throughout the production process, ultimately boosting productivity and reducing defects. Unlike many competitors, Tulip's focus on a no-code approach allows users without technical expertise to build and modify their operational tools easily. The company's goal is to enhance operational agility and provide significant return on investment for manufacturers, as evidenced by a study showing a 448% ROI from using their platform.

Company Stage

Series C

Total Funding

$166.2M

Headquarters

Somerville, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

0%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tulip's platform provides a 448% ROI for manufacturers, boosting productivity and quality.
  • Recognition as a Challenger in Gartner's MES Magic Quadrant enhances Tulip's credibility.
  • Strategic partnerships, like with Flexware, strengthen Tulip's market position.

What critics are saying

  • Increased competition from companies like Opus Technologies may challenge Tulip's market share.
  • Reliance on cloud solutions exposes Tulip to potential service disruptions and security risks.
  • Complexity in retail tech landscape may hinder adoption of Tulip Pay integration.

What makes Tulip Interfaces unique

  • Tulip offers a no-code platform for rapid digital transformation in operations.
  • The company integrates AI and machine learning for enhanced operational efficiency.
  • Tulip's solutions are customizable and integrate seamlessly with existing systems.

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