Full-Time

Demand Generation Manager

Confirmed live in the last 24 hours

Tulip Interfaces

Tulip Interfaces

201-500 employees

Digital solutions for manufacturing operations

Industrial & Manufacturing
Enterprise Software

Mid

Cambridge, MA, USA

Headquartered in Somerville, MA (Assembly Square).

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Hubspot
Salesforce
Requirements
  • Minimum of 4 years B2B marketing experience, ideally at a SaaS company
  • Deep understanding of marketing channels and tactics - email marketing, ads, events, and how to adapt tactics to different audiences and goals
  • Knowledge of core B2B and saas metrics, experience working in SaaS and/or with a mix of commercial and enterprise sales a plus
  • Familiarity with marketing automation platforms such as Marketo, HubSpot, and sales tools such as Salesforce and Outreach
  • Adept at project management and cross-functional collaboration, enjoys working independently or as part of a team
  • Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms
Responsibilities
  • Lead the strategy, development, and optimization of integrated campaigns, focused on key industries and use cases that are designed to generate leads for the enterprise and commercial sales teams
  • Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.
  • Create optimized programs to generate leads and adoptions at scale across a number of audience segments.
  • Utilize customer buyer’s journey to architect innovative multi-channel engagement programs.
  • Orchestrate campaign and content development across a network of contributors and stakeholders.
  • Develop promotional content and stories designed to shift perception and acquire net-new marketable contacts.
  • Manage program budget with accountability for campaign return on investment (ROI).
  • Partner with external agencies in support of campaign asset creation and execution.
  • Analyze and report on performance to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
  • Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

Tulip Interfaces provides digital solutions aimed at helping businesses, especially in the manufacturing sector, tackle operational challenges. Their main product is a no-code platform that allows users to create customizable, media-rich, and multilingual interfaces. These interfaces can be integrated with various sensors, devices, and existing systems, enabling businesses to execute processes more reliably and capture essential information. Tulip's solutions help manufacturers accelerate batch releases, streamline compliance activities, and ensure quality throughout the production process, ultimately boosting productivity and reducing defects. Unlike many competitors, Tulip's focus on a no-code approach allows users without programming skills to build and adapt their solutions easily. The company's goal is to enhance operational agility and provide significant returns on investment for manufacturers, as evidenced by a study showing a 448% ROI from using their platform.

Company Stage

Series C

Total Funding

$166.2M

Headquarters

Somerville, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • A Forrester Consulting study found that Tulip's platform delivers a 448% ROI for manufacturers, indicating strong financial benefits for clients.
  • Recent integrations with Stripe and Azure OpenAI demonstrate Tulip's commitment to staying at the forefront of technological advancements.
  • Tulip's recognition as a top workplace by Built In Boston suggests a positive and supportive work environment, which can attract top talent.

What critics are saying

  • The competitive landscape in digital manufacturing solutions is intense, requiring continuous innovation to maintain market position.
  • Integration of new technologies like ChatGPT and computer vision may face adoption challenges, potentially slowing down implementation.

What makes Tulip Interfaces unique

  • Tulip's no-code platform allows for rapid customization and integration with existing systems, setting it apart from more rigid MES solutions.
  • The company's focus on multilingual interfaces and media-rich solutions enhances user experience and operational efficiency, which is a unique selling point in the manufacturing sector.
  • Recognition as a Challenger in the Gartner Magic Quadrant for MES underscores Tulip's growing influence and credibility in the industry.

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