Full-Time

Senior Digital Marketing Analyst

National Geographic

Posted on 9/20/2024

The Walt Disney Company

The Walt Disney Company

10,001+ employees

Leading producers & providers of entertainment and information

Compensation Overview

$92.8k - $124.4kAnnually

+ Bonus + Long-term Incentive Units

Senior

Washington, DC, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 5+ years of experience in digital marketing or digital analytics.
  • Ability to analyze both structured and unstructured data from a variety of sources and turn them into insights.
  • Experience leading data projects around digital marketing channels such as email, display, affiliate, search, social and mobile.
  • Advanced knowledge of various digital measurement tools (Adobe Analytics), paid media interfaces (Facebook Business Manager), and social data/listening platforms (Emplifi, Quid).
  • Ability to translate, communicate, and visualize metrics into a digestible format for all levels of understanding.
  • Knowledge of digital marketing acquisition, conversion and customer retention metrics and best practices.
  • Basic understanding of analytics capture methods, such as tracking pixels, parameters and tag managers.
  • Proficiency in Excel and PowerPoint.
  • Highly organized and able to prioritize multiple demands in a fast-paced environment.
  • Ability to work well in a cross-functional team.
  • Demonstrated experience utilizing strong presentation skills.
Responsibilities
  • Lead conversations with stakeholders across departments, including Marketing, Editorial, Digital and Tech, to understand KPIs and recommend corresponding measurement plans.
  • Translate business questions into analytical methodologies.
  • Utilize statistical methods and data mining techniques to identify patterns and trends in data.
  • Track and report against performance of Nat Geo’s DTC subscription business including all digital and mobile marketing efforts around lead generation, subscription acquisition and customer engagement/retention.
  • Design, build and maintain reports, dashboards and analyses that are distributed to stakeholders and leadership on regular cadence (weekly, monthly).
  • Work with marketing stakeholders to ensure proper tracking and attribution on all tests and campaigns.
  • Act as a subject matter expert on data analysis, providing guidance and support to other teams as needed.
The Walt Disney Company

The Walt Disney Company

View

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

1923

INACTIVE