Full-Time

Associate Director

Paid Social

Posted on 6/5/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Senior

New York, NY, USA

Required Skills
Communications
Quality Assurance (QA)
Marketing
Asana
Requirements
  • Substantial experience in account management, planning, and/or performance media experience
  • Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts
  • Extensive experience writing and presenting relevant information
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies
  • Demonstrated ability to grow junior talent and help develop team skills / careers
  • Knowledge of all social platforms
  • Agency experience preferred
Responsibilities
  • Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
  • Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
  • Become an expert in the client’s business and builds trusted partnerships with all levels of clients
  • Develop, document, and implement Paid social media best practices within client accounts
  • Stay on top of the latest digital trends, innovations, and opportunities
  • Oversee Asana for task management and team collaboration
  • Key participant in strategic media planning and execution
  • Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
  • Recognize and act on opportunities to grow business
  • Responsible for QA of initial campaign sell build outs
  • Oversee client budgets to ensure plans do not exceed Media Authorizations
  • Responsible for reporting budget plans and commissions to internal finance teams

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-11%