Director of Growth Marketing @ Canary Technologies

Director of Growth Marketing

Posted on 11/15/2022

INACTIVE

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Google AdWords

Marketing

Sales

Salesforce

Requirements

8+ years of Marketing experience, with 5+ years of demand generation experience in a B2B technology environment
Previous experience managing a team and outside contractors
Experience with Salesforce and Marketo, or similar systems. Proven experience in building, testing, and scaling marketing channels within a high-growth environment
Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels
Ability to think critically about a product's place in the marketplace, generate informed marketing tests and execute
Digital marketing experience including but not limited to Email, Google Ads, LinkedIn, and Facebook
Proven agility, flexibility, and autonomy in managing projects end-to-end with strong attention to detail
Demonstrated ability to manage multiple projects and priorities with agreed-upon timelines and various scopes
Salesloft Experience
ABM experience

Responsibilities

Generate quality and reliable pipeline growth for the Sales team
Plan multi-channel marketing campaigns and manage the cross-functional resources in order to execute the campaigns
Develop and execute digital marketing campaigns across multiple channels, including email, SEM, paid social, and Canary's website
Collaborate with the Marketing, Product, Sales, and Leadership teams on campaign execution, including the development of content & design assets and digital marketing to ensure campaign effectiveness
Execute across all stages of marketing campaigns, including ideation, experimentation, measurement, iteration, and scaling
Build processes and workflows for experimentation & measurement to enable scale
Understand the customer (hotels) and their customers (hotel guests)
Optimize online response and conversion rates via landing page optimization

Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.

This opportunity will provide close interaction with senior leaders and founders. Our founders are alums of the Cornell Hotel School, Columbia University, and The University of Pennsylvania- Wharton. They have previously built software companies and have worked at firms such as Bain & Company and Starwood Hotels & Resorts.

We are an organization that strongly believes in meritocracy and performance. There is significant opportunity for advancement and growth in this role, both of which are based on performance and talent.

About You

You are passionate about marketing, solving problems, and are excited to work in the tech & hospitality industry. You are detail-oriented and thrive in a fast-paced environment. You have demonstrated success building demand generation programs and teams - in addition to developing and executing multi-channel marketing campaigns.

About the Role

This role is an integral leader on our Marketing team. You will have the opportunity to work cross-functionally with the entire team, including the co-founders to help Canary grow. This is a Growth Marketing generalist role that will touch on all aspects of Marketing, including content, email marketing, digital marketing, and marketing operations. We are looking for an experienced manager who leads by example, is an agile, player-coach who isn’t afraid to roll up their sleeves. The day-to-day responsibilities will evolve and grow alongside the company’s growth.

Responsibilities

Generate quality and reliable pipeline growth for the Sales team.
Plan multi-channel marketing campaigns and manage the cross-functional resources in order to execute the campaigns
Develop and execute digital marketing campaigns across multiple channels, including email, SEM, paid social, and Canary’s website.
Collaborate with the Marketing, Product, Sales, and Leadership teams on campaign execution, including the development of content & design assets and digital marketing to ensure campaign effectiveness.
Execute across all stages of marketing campaigns, including ideation, experimentation, measurement, iteration, and scaling.
Build processes and workflows for experimentation & measurement to enable scale.
Understand the customer (hotels) and their customers (hotel guests).
Optimize online response and conversion rates via landing page optimization.

Qualifications

8+ years of Marketing experience, with 5+ years of demand generation experience in a B2B technology environment.
Previous experience managing a team and outside contractors.
Experience with Salesforce and Marketo, or similar systems. Proven experience in building, testing, and scaling marketing channels within a high-growth environment.
Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels.
Ability to think critically about a product’s place in the marketplace, generate informed marketing tests and execute.
Digital marketing experience including but not limited to Email, Google Ads, LinkedIn, and Facebook.
Proven agility, flexibility, and autonomy in managing projects end-to-end with strong attention to detail.
Demonstrated ability to manage multiple projects and priorities with agreed-upon timelines and various scopes.

Pluses

Salesloft Experience
ABM experience

Benefits

Health Care Plan
401k Plan
Paid Time Off (Vacation, Sick & Public Holidays)
Stock Option Plan

Canary Technologies is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis

Most importantly, we work hard to ensure Canary is a fun and exciting place to work. How do we do this?

First, we’ve added Canary Days to the calendar as company holidays to ensure that the team has 1 long weekend each month.

Second, we have a list clubs and perks listed below that create space for us to hang out!

Self Improvement Club: We meet each month and share our personal goals for the month. We are able to expense $75 towards any purchases that helped us achieve these goals.

Fireside Chat: We meet each month to discuss a wide range of issues. This group was started focused on women’s issues and has expanded in scope over the last several months.

Donuts! : Each week a Slackbot called ‘Donut’ pairs us up with a random teammate.

$50 to stay at any hotel that uses Canary Check-inBook a trip at one of the hotels that has Canary Checkin, stay there, leave a review on TripAdvisor/Google and get a $50 reimbursement!

$500 travel reimbursement: We get up to $500 if we want to make a trip to SF or NY for personal reasons. We will spend at least 3 days of that trip working at a wework with fellow Canaryites!

11-50 employees

Website

Hotel & lodging guest management platform

Company Overview

Canary's mission is to help hoteliers thrive through innovative software solutions. The company is a leader in hospitality technology that provides hoteliers with easy, intuitive, and secure solutions to help hotels provide an ideal guest experience.

Benefits

Health insurance
Flexible working hours
Training & career development
Regular team building events
Travel stipend at Canary hotels
Internal promotions
Stocked kitchen

Company Core Values

We are open, honest & direct
We do it today, not tomorrow
We are resourceful
We are true to ourselves
We care