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Director of Growth Marketing
Posted on 11/15/2022
San Francisco, CA, USA
Experience Level
Desired Skills
Google AdWords
  • 8+ years of Marketing experience, with 5+ years of demand generation experience in a B2B technology environment
  • Previous experience managing a team and outside contractors
  • Experience with Salesforce and Marketo, or similar systems. Proven experience in building, testing, and scaling marketing channels within a high-growth environment
  • Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels
  • Ability to think critically about a product's place in the marketplace, generate informed marketing tests and execute
  • Digital marketing experience including but not limited to Email, Google Ads, LinkedIn, and Facebook
  • Proven agility, flexibility, and autonomy in managing projects end-to-end with strong attention to detail
  • Demonstrated ability to manage multiple projects and priorities with agreed-upon timelines and various scopes
  • Salesloft Experience
  • ABM experience
  • Generate quality and reliable pipeline growth for the Sales team
  • Plan multi-channel marketing campaigns and manage the cross-functional resources in order to execute the campaigns
  • Develop and execute digital marketing campaigns across multiple channels, including email, SEM, paid social, and Canary's website
  • Collaborate with the Marketing, Product, Sales, and Leadership teams on campaign execution, including the development of content & design assets and digital marketing to ensure campaign effectiveness
  • Execute across all stages of marketing campaigns, including ideation, experimentation, measurement, iteration, and scaling
  • Build processes and workflows for experimentation & measurement to enable scale
  • Understand the customer (hotels) and their customers (hotel guests)
  • Optimize online response and conversion rates via landing page optimization
Canary Technologies

11-50 employees

Hotel & lodging guest management platform
Company Overview
Canary's mission is to help hoteliers thrive through innovative software solutions. The company is a leader in hospitality technology that provides hoteliers with easy, intuitive, and secure solutions to help hotels provide an ideal guest experience.
  • Health insurance
  • Flexible working hours
  • Training & career development
  • Regular team building events
  • Travel stipend at Canary hotels
  • Internal promotions
  • Stocked kitchen
Company Core Values
  • We are open, honest & direct
  • We do it today, not tomorrow
  • We are resourceful
  • We are true to ourselves
  • We care