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Sr. ABM Marketing Specialist
Posted on 6/15/2022
San Jose, CA, USA
Experience Level
Desired Skills
  • Bachelor's degree
  • 5+ years in marketing or sales experience in a comparable industry
  • Strong presentation, writing and communication skills required
  • Budget conscious mentality
  • Creative problem solver and resourceful executer
  • Excellent project management skills
  • Ability to work in a fast-paced, high-growth environment under tight deadlines
  • Ability to manage multiple projects simultaneously
  • Excellent project, analytical and budget management skills
  • Strategic thinker / problem solver
  • The ideal candidate will have a curious mind, with an appetite to learn new things
  • Build and maintain imperative-based microsite within the Folloze platform including, but not limited to programming email campaigns and reporting
  • Creation and update campaign tracking within Allocadia
  • Ensure contact lists are uploaded to backend systems for sales follow-up, tracking, and ROI analysis
  • Analyze Folloze email campaign performance, and provide recommendations for improvement
  • Support ABM Manager with execution of campaign deliverables, ensuring the customer journey is being met
  • Work with ABM program manager to build target contact list from internal and external systems and submit for sales to review
  • Share best practices with ABM colleagues to understand what assets are delivering results and ways to improve existing campaigns & programs
  • Upload campaign assets to the ABM Center of Excellence (internal SharePoint site), and promote outwardly for scalability and use across teams
  • Accurately update the 1:Few cluster plays in the Business Imperative Matrix
  • Add creative requests when needed using Creative Suite
  • Pull bi-weekly reports from marketing insights dashboard and populate score card for 1:Few ABM Manager to review
  • Include the 1:Few cluster highlights into the quarterly newsletter
  • Join 1:Few cluster update calls with sales and field marketing

10,001+ employees

Digital workflows
Company Overview
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations.