We are seeking a highly motivated and experienced Director, Martech Strategy & Enablement to join our dynamic digital customer experience team.  The successful candidate will develop an understanding of the current state Martech ecosystem and guide the target state Martech vision across key functions and lines of businesses (LOBs), to deliver differentiated omni channel experiences for our customers. This key strategic role requires a unique blend of strategic vision, operational expertise, influential leadership, and a deep understanding of MarTech tools and analytics to guide intended results across a highly matrixed organization.  You will be instrumental in creating a streamlined intake and prioritization process of Martech capabilities for our marketing organization and will support the creation of omni-channel operating model ensuring that every interaction with our customers are personalized, timely, and effective

Key Responsibilities:

Martech Modernization Vision and Roadmap 

• Develop and implement a comprehensive martech modernization strategy aligned with the company’s overall business objectives
• Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products in partnership with marketing leadership, IT and Data partners
• Drive the adoption of marketing technologies and platforms to enhance efficiency, effectiveness, and customer engagement.
• Lead cross-functional teams to ensure seamless integration of modern marketing practices across all channels and touchpoints.
• Establish KPIs and performance metrics to track the success of marketing modernization initiatives.
• Regularly report on progress, insights, and recommendations to executive leadership
• Stay informed about industry trends and best practices in marketing technology, personalization, and data analytics, and apply relevant insights to drive continuous improvement

MarTech Enablement & Operations

• Oversee the transition from traditional marketing methodologies to advanced digital marketing techniques, including AI-driven analytics, programmatic advertising, and personalized content delivery.
• Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts.
• Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques.
• Champion the use of data and analytics to inform marketing strategies, optimize campaigns, and measure ROI.
• Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.

Automation & Personalization Enablement

• Implement and optimize marketing automation tools to streamline processes, improve lead generation, and nurture customer relationships.
• Ensure the effective utilization of martech systems to enhance customer segmentation, targeting, and engagement.

• Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.
• Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.

Team Leadership

• Build and mentor a high-performing of marketing technology/ journey specialists, fostering a culture of innovation, collaboration, and continuous improvement.
• Provide guidance, training, and development opportunities to team members to ensure they stay ahead of industry trends and best practices.
• Collaborate with marketing, distribution, product, sales, and customer service teams to elevate the customer journey by leveraging modern technologies and data insights to deliver personalized, relevant, and timely interactions.

Stakeholder Management

• Oversee change management and adoption efforts and ensure effective communication and collaboration across teams. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.
• Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others.
• Work closely with Risk & Controls to ensure we are operating in a sound environment to protect our customers consent, preferences and privacy expectations.
• Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company’s digital experience capabilities are best-in-class and aligned with industry standards

What are we looking for?

• Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
• 10+ years of validated digital transformation experience
• Ability to advocate for customer experience – champion consistent and seamless user experiences across all assets and channels.
• Strong leadership and project management skills, with experience leading cross-functional teams.
• Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Marketing Cloud
• Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
• Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, data, and various stakeholders.
• Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.
• Consulting or financial services industry experience an asset
• Be skilled at process, reporting, marketing agility and storytelling.
• Experience with Gen AI use case enablement in marketing an asset

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Why Join Us:

• Opportunity to make a significant impact on the company’s web presence and growth.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.
• Values-first culture; We lead with our Values every day and bring them to life together

Can you do this? Come and join the winning team at Manulife, where you’ll be expected to lead, inspire, create superb work and help deliver on our bold mission.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Toronto, OntarioHybrid

Salary range is expected to be between

$103,050.00 CAD - $185,490.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.