Marketing Manager

Responsibilities

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Growth Strategy Development and Execution
• Develop and implement comprehensive user growth strategies with clear goals and optimized channels.
• Use a mix of creative advertising, Google Ads, SEO, social media, YouTube ads, and influencer partnerships to increase user acquisition and brand awareness.
Channel Management and Optimization
• Manage and optimize various marketing channels, including Google Ads, Facebook Ads, YouTube Ads, and LinkedIn, ensuring maximum return on investment (ROI).
• Tailor advertising strategies to different user segments and market needs to improve ad conversion rates.
SEO and Content Strategy
• Design and implement SEO strategies to improve organic website traffic through keyword optimization, content creation, and more.
• Develop content marketing plans, including blog posts and social media content, to attract potential users and increase engagement.
Influencer Partnerships and Creative Events
• Collaborate with relevant KOLs and influencers to promote the brand and drive user acquisition.
• Plan and execute creative online and offline events, such as themed workshops, community gatherings, and virtual events, to attract and engage users and boost brand visibility.
Data Analysis and Optimization
• Use analytics tools (e.g., Google Analytics, Mixpanel) to monitor and assess the performance of all channels, generating reports and identifying areas for optimization.
• Conduct A/B testing and analyze user behavior to continuously refine marketing strategies and drive user growth.
Cross-Department Collaboration
• Work closely with product, design, and engineering teams to ensure alignment between growth strategies and company objectives.
• Collaborate with the marketing team to support the planning and execution of major campaigns, enhancing brand impact and conversion rates.

Requirements

• Bachelor’s degree in marketing, business administration, data analysis, or a related field.
• 3+ years of experience in growth or digital marketing, with a background in startups preferred.
• Proficiency in major advertising platforms (e.g., Google Ads, Facebook Ads, YouTube Ads), SEO, content marketing, social media, and influencer partnerships.
• Experience in planning and executing creative online/offline events.
• Data-driven mindset with strong analytical skills, and proficiency in tools like Google Analytics and Mixpanel.
• Excellent communication and teamwork skills, with a strong sense of execution and results orientation.
• Creative problem-solving skills and adaptability, with the ability to pivot strategies in a dynamic environment.