Field Marketing Manager

At American Equity we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY.

GENERAL OVERVIEW OF THE JOB:   

The field marketing manager works closely with the sales department to support lead-generation efforts, optimize the customer journey, and ensure seamless integration of marketing and sales activities. They work with assigned writers, designers and channel specialists to deliver content, collateral and campaigns that support long term and episodic sales efforts.

**Position sits in West Des Moines and will work an onsite hybrid schedule**

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

• Works closely as an extension of the sales team to support internal, external and distribution leaders with content, collateral and campaigns that support sales goals and long-term relationship building efforts.
• Drives campaign strategy, execution, and content for multi-channel marketing campaigns, working closely with Marketing Analytics to track and optimize performance.
• Drives awareness, engagement, and loyalty by developing and implementing marketing efforts that resonate with target audiences
• Works closely with channel specialists (social, email, web, direct mail, events) to ensure seamless execution of campaigns.
• Delivers regular reporting for leadership, outlining marketing initiative performance, ROI, and recommendations for enhancement.
• Works closely with Director of Integrated Marketing and Marketing Analytics experts to stablishes a testing and optimization for each channel.

SUPERVISORY RESPONSIBILITIES: None.

EDUCATION AND/OR EXPERIENCE:  

• Bachelor’s degree (B.A.) from four-year college or university, preferably in marketing, communications, or a related field.
• 3+ years of related marketing strategy experience, including experience leading individuals or teams.
• Experience in financial services required; experience in financial service sales organization highly desired.

KNOWLEDGE, SKILLS AND ABILITIES:

• Experience creating and implementing integrated content strategies across multiple channels, e.g. digital, social, email, paid media, and print.
• Experience developing content and digital journeys on websites, social media, online advertising and email campaigns.
• Exceptional communication and interpersonal skills with the ability to work collaboratively in a team environment.
• Excellent project management and organizational skills.
• Ability to successfully handle pressure, multi-task, adapt to change and meet deadlines in a fast-paced work environment.
• Familiarity with financial services industry, especially insurance or annuities, required.
• Marketing software skills including Microsoft office, Marketing Cloud, and Adobe.

TRAVEL REQUIREMENTS:

• Approximately 25% U.S. travel

This description covers the major purpose and essential functions of the job.  It is not intended to give all details or a step-by-step account of the way each task is to be performed.  Employees may receive other job related instructions and be required to perform other job related work requested by their manager.  All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.

#LI-Hybrid #LI-PL1