Digital Analytics Lead
Posted on 3/11/2023
Chicago, IL, USA
Experience Level
  • B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients
  • Expertise in Python, R, SQL, or other business-relevant statistical programming language
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, and knowledge of the strengths and weaknesses of the market leaders
  • Experience providing task direction and/or mentoring junior analysts
  • Website:
  • 5+ years' experience in Digital analytics implementation
  • Experience with Web Analytics Tools such as Google Analytics 4 or Adobe Analytics
  • Experience with Tag Management Systems such as Adobe Launch, Tealium, or Google Tag Manager
  • Experience developing Solution Design Reference (SDR) documentation and database schema
  • Experience in web development or working with a team of web developers or analysts
  • Data Engineering/Architecture:
  • Experience with ETL techniques, and some involvement in data architecture
  • A/B Testing:
  • Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc
  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
  • Shape analytics content and provide point of view on methodology and technology
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols
  • Manage, develop and motivate analysts: participate in resourcing, hiring and training planning
  • Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Adobe Analytics, Adobe Launch, Adobe Target, Tealium iQ, Decibel, Qualtrics XM)
  • Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications
  • Implementation:
  • Define, implement, and validate tracking and data gathering strategies
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
Critical Mass

501-1,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
  • Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
  • Competitive pay and benefits
  • Match charitable donations up to $100USD
  • Flexible, reasonable work-from-home arrangements whenever possible
Company Core Values
  • Honest
  • Inspired
  • Driven
  • Purposeful
  • Real
  • Equal