Full-Time

Customer Marketing Manager

Posted on 4/18/2024

Sonar

Sonar

501-1,000 employees

Provides code quality management tools

Data & Analytics

Mid, Senior

Austin, TX, USA

Required Skills
Sales
Salesforce
Marketing
Requirements
  • Bachelor’s degree
  • 3+ years of customer marketing experience, preferably in B2B tech Marketing
  • Excellent planning, organization, and time management skills
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
  • Experience in onboarding customers and helping them grow
  • Customer-centric mindset and experience serving as the voice of the customer
  • Flexibility and adaptability to the changing needs of customers and the business
  • Team player with proven success collaborating with cross-functional teams
  • Strong reporting and analytical skills
  • Experience running customer programs, feedback programs, third-party review sites, and advocacy efforts
  • Strong interpersonal skills and executive presence
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
  • A hands-on mentality, capable of autonomously executing a plan while maintaining a strategic perspective
  • Proficiency in Google Suite, Salesforce, Marketing Cloud, and Zoom webinars
  • Familiarity and experience with Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc.
Responsibilities
  • Support customer marketing strategy ensuring valuable customer experiences across the lifecycle
  • Manage customer communication channels such as newsletters, product releases, event invitations, sales enablement, nurtures, and relevant topics
  • Execute and support customer programs such as onboarding, webinars, and advocacy program
  • Build and deploy surveys and review campaigns to capture the voice of the customer while identifying trends to share with Product and GTM teams
  • Manage product profiles and source reviews with third-party peer review sites like Gartner Peer Insights, G2 Crowd, TrustRadius, Capterra, etc
  • Facilitate and collaborate with Product Marketing to maintain a library of customer proof points (case studies, quotes, and video testimonials) for Sales and Demand Generation to promote and increase awareness and drive inbound leads
  • Work cross-functionally with the entire Marketing Team and teams across the organization to ensure alignment on programs and be the voice of the customer inside the Marketing organization
  • Track and achieve Customer Marketing quarterly goals and objectives while always looking for opportunities to grow and improve

Sonar offers a suite of tools, including SonarLint, SonarCloud, and SonarQube, supporting 30 programming languages to help developers write clean code and remediate existing code, providing guidance for bugs and security vulnerabilities. These tools enable development teams to deliver better and safer software by offering remediation guidance for bugs and security vulnerabilities.

Company Stage

Series C

Total Funding

$457M

Headquarters

Vernier, Switzerland

Founded

2008

Growth & Insights
Headcount

6 month growth

3%

1 year growth

0%

2 year growth

77%