Full-Time

Director – Paid Social

B2B Expert, Remote

DEPT

DEPT

1-10 employees

Data-driven online marketing agency storytelling

Compensation Overview

$108k - $145k/yr

Denver, CO, USA

Remote

Remote in MST or PST time zones.

Category
Growth & Marketing (2)
,
Required Skills
SEO
Requirements
  • A minimum of 8 years’ paid social experience
  • A minimum of 3 years of experience in a client-facing marketing role
  • MUST have B2B experience
  • Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
  • A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
  • The ability to audit an account and present actionable insights to a client
  • The ability to participate whether it is behind the scenes or client facing for business pitches representing paid social
  • The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
  • Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements
Responsibilities
  • Developing the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices
  • Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc
  • Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success
  • Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals
  • Staying up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency
  • Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc
  • Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward
  • Ensuring successful onboarding of all new clients within your track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start
  • Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team
  • Identifying succession plans for your team and cultivating talent development for upward mobility

Expand is an online marketing agency that focuses on targeted advertising by avoiding irrelevant ads and telling a company’s story in the right place, at the right moment, to the right people. It uses data interpretation and modern techniques to craft campaigns that reach the appropriate audience, working with top online marketers in the country. As part of the international Dept network, Expand leverages a global team of about 600 professionals across Europe and the US who blend creativity, technology, and data to build brands, grow businesses, and make people’s lives easier. In short, Expand helps brands reach the right customers with meaningful, data-driven digital marketing within a wider ecosystem of services from Dept.

Company Size

1-10

Company Stage

Acquired

Total Funding

N/A

Headquarters

Rotterdam, Netherlands

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • DEPT serves ambitious brands like Google, Philips, and Audi globally.
  • DEPT Studios uses AI with Adobe to accelerate enterprise content production.
  • DEPT implements large-scale website rollouts and marketing automation.

What critics are saying

  • BASIC/DEPT cannibalizes DEPT's branding services, diluting revenue now.
  • Google Performance Max replaces Expand's targeting, losing 30% clients in 12 months.
  • EU AI Act fines DEPT €20M+ for data transparency failures in 6 months.

What makes DEPT unique

  • DEPT balances 50/50 tech and marketing for end-to-end digital experiences.
  • DEPT operates 30+ offices across 5 continents with 3,000 specialists.
  • DEPT partners with Salesforce Marketing Cloud for personalized automation.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Parental Leave

Hybrid Work Options

Flexible Work Hours

Mental Health Support

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