Manager – Social Media & Influencer Marketing

Job Description

The Manager, Social Media & Influencer Marketing  is responsible for defining and implementing social/social influencer strategies across FBIN brands. This role will establish and execute a vision for how the organization leverages social media to build brand awareness, purchase intent, brand advocacy and community engagement. Reporting to the Senior Director, Paid Media, this role oversees a team of social media specialists in addition to working cross-functionally with channel, product, innovation and customer service teams to lead social media initiatives across the organization.

RESPONSIBILITIES:

• Build annual social strategies  that ladder up to the overall media/brand plans, ensuring continuous innovation and evolution for FBIN’s social channels and social content strategy.
• Orchestrate social influencer strategies across FBIN that result in long-term relationship building and brand advocacy with key social influencers and their engaged social communities.
• Lead and develop insight-driven paid social activations for Moen across all paid social platforms: Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc. that deliver against KPIs at each stage of the funnel – awareness, consideration, purchase intent, and loyalty.
• Stay informed with the evolving social media landscape, including algorithmic changes, and be an advocate within the organization for bold, on-brand social engagement programs.
• Research and design strategies for the early adoption of emerging/new social media platforms and tools while also managing/maintaining relationships with our social vendors, Sprinklr, Curlate, IZEA and any other future vendor the social media team takes on.
• Inspire cross-functional teams to advance digital thinking and best practices, improving the way we work to achieve goals and our social media impact; oversee the establishment of a social media learning and development program and provide guidance to organization’s partners to translate their business goals to social media practices.
• Build and enhance partnerships with key external contacts at major social media platforms (Facebook/Instagram, LinkedIn, Twitter, Pinterest, etc.).
• Orchestrate the development of social creative across all owned platforms in partnership with brand team and agency creative partners.
• Drive innovation across all FBIN social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
• Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
• Manage, recruit, mentor, and participate in the career development of the social team.
• Share best practices globally to increase social knowledge across geographic regions and business units.

QUALIFICATIONS:

• Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field is required.
• Minimum 8 years’ experience in Digital Marketing with a focus in Social Media.
• Deep working knowledge of social media channels, including management of performance-based paid social advertising campaigns.
• Comprehensive understanding of best practices standards for all social media channels including, but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
• Demonstrated experience building strategy around content, voice, user generated content and community to deliver a best-in-class social media experience across all platforms.
• Experience building, executing, and expanding an influencer marketing strategy.
• Solid track record of building, coaching and mentoring social teams.

Qualifications