Marketing Science Analyst

Posted on 5/14/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Global digital agency focusing on connected ecosystems

Data & Analytics
Consumer Software
Real Estate

Mid, Senior, Expert

Toronto, ON, Canada

Required Skills
Google AdWords
Search Ads 360
Data Analysis
  • Top-notch communication and collaboration skills.
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.)
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.)
  • Has a baseline understanding of statistical analysis techniques and quantitative methods
  • Familiarity with statistical programming languages, like Python or R
  • Familiarity with the function of data architecture, APIs, and API data calls
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people
  • A drive to keep learning and offer your team support to grow and learn
  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities
  • Turn data into actionable insights through storytelling and data visualization
  • Design, build and automate analyses, reports, dashboards, and other deliverables
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings
  • Assist in the ideation, development, and execution of measurement frameworks
  • Determine and implement methods to improve analytics processes
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals

Critical Mass, a leading global digital agency, excels in crafting connected digital ecosystems using a comprehensive blend of technologies including data analysis, artificial intelligence, and sophisticated design solutions. This approach ensures that employees are consistently engaged with cutting-edge tools and solutions, fostering a dynamic and intellectually stimulating work environment. The agency's commitment to leveraging advanced technology to deliver unparalleled experiences positions it as a pioneer in the digital landscape, providing its team with unique opportunities for professional growth and innovation.

Company Stage


Total Funding



Calgary, Canada



Growth & Insights

6 month growth


1 year growth


2 year growth



Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible