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Full-Time

Marketing Science Analyst

Posted on 5/14/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Global digital agency creating connected digital ecosystems

Data & Analytics
Consulting
Consumer Software
Enterprise Software
Fintech
Real Estate

Mid, Senior

Toronto, ON, Canada

Category
General Marketing
PR & Communications
SEO Marketing
Growth & Marketing
Required Skills
Python
SEO
Tableau
Google AdWords
Marketing
Search Ads 360
Data Analysis
Requirements
  • Top-notch communication and collaboration skills.
  • Experience with at least one website analytics platform (e.g.: Google or Adobe Analytics)
  • Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.)
  • Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another
  • Familiarity with marketing attribution models and techniques (e.g.: MMM, MTA, etc.)
  • Experience with at least one data visualization platform (e.g.: Tableau, Datorama etc.)
  • Baseline understanding of statistical analysis techniques and quantitative methods
  • Familiarity with statistical programming languages, like Python or R
  • Familiarity with the function of data architecture, APIs, and API data calls
  • Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people
  • Drive to keep learning and offer team support to grow and learn
Responsibilities
  • Analyze data across a digital landscape to discover trends, solve problems, and identify opportunities
  • Turn data into actionable insights through storytelling and data visualization
  • Design, build and automate analyses, reports, dashboards, and other deliverables
  • Gather marketing data across paid and owned channels to analyze website performance, understand audience behaviors, and summarize findings
  • Assist in the ideation, development, and execution of measurement frameworks
  • Determine and implement methods to improve analytics processes
  • Collaborate with other disciplines and partner agencies to deliver comprehensive solutions to both internal and client requests
  • Occasionally support senior colleagues with analytics material for new business pitches and request for proposals

Critical Mass is a global digital agency that leverages data, AI, design, media, and tech stacks to create connected digital ecosystems and unparalleled experiences for leading brands. Their technologies include data, AI, design, media, and tech stacks.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE