Head of Affluent Benefits CEMEA

Job Description

• Provide strategic oversight for the development and execution of the Affluent Benefits Strategy across CEMEA.

• Ensure effective tactical delivery of key initiatives in alignment with Visa’s Affluent Strategy

• Collaborate with sub-regional teams to align CVP development and benefit offerings with market needs and CEMEA’s Affluent Strategy

• Hold overall ownership and accountability for the management and performance of Visa’s core affluent benefits across CEMEA

• Set up an ongoing, existing benefits reevaluation process, to ensure they remain competitive, relevant, and aligned with the Visa CEMEA Affluent Strategy

• Oversee the end-to-end management and enhancement of Visa’s core affluent benefits across CEMEA, including concierge services, insurance benefits (with broker and insurer management), car rental partnerships, hotel booking platforms, meet & greet services, dining propositions, and other key offerings.

• Lead the creation of new core benefits, ensuring alignment with sub-regional requirements and the Visa CEMEA Affluent Strategy.

• Work with global teams to leverage and adapt regional content for activation in CEMEA markets.

• Develop add-on benefit resale packages as supplementary offerings for issuers and fintech partners.

• Design and implement a streamlined go-to-market (GTM) approach for resale benefits/packages, enabling deployment at either market level or issuer level.

• Partner with internal cross-functional teams (Sub-Region Product, Visa Global Product, Marketing, XB and other teams) to ensure smooth execution of benefit strategies.

• Foster strategic partnerships with external vendors, service providers, and benefit partners to enhance Visa’s affluent offering.

• Ensure all benefits are delivered to the highest operational and service standards, consistent with Visa’s brand promise.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

• Minimum 12-15 years of experience in consumer banking ,payments, product management, consulting, and direct experience in building Consumer Value Proposition (CVP) with partners, background in credit cards proposition design is desirable.
• Proven track record of negotiating and securing high-value partnerships with benefit providers, within CEMEA and globally
• Demonstrated experience in designing, building, and launching consumer benefits in collaboration with partners, issuers, and fintechs, ensuring strategic alignment and commercial viability
• Curious self-starter and fast learner with the ability to anticipate and interpret evolving market developments and client needs, translating them into practical, innovative Visa solutions.
• Technically adept, able to work through functional specifications, adapt to market nuances, and navigate diverse client payment ecosystems.
• Results-driven “go-getter” with a proven ability to deliver in fast-paced environments, engaging cross-functional teams for timely execution.
• Strong negotiation, problem-solving, and communication skills, with a focus on building win win solutions for clients and partners.
• Strategic thinker who can connect the broader business vision with modular components and detailed execution requirements.
• Collaborative team player, able to work independently while effectively coordinating cross-functional activities and securing buyin from multiple stakeholders.