Full-Time

Associate Brand Manager

Confirmed live in the last 24 hours

Constellation Brands

Constellation Brands

1,001-5,000 employees

Produces and markets beer, wine, and spirits

Food & Agriculture
Consumer Goods

Compensation Overview

$92.5k - $141.7kAnnually

Junior, Mid

Chicago, IL, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG industry.
  • Exceptional organization and project management skills
  • Strong writing, presentation and verbal communication skills
  • Strong commercial and financial acumen
  • Demonstrated skill in leading strong cross-functional teams; experience managing agency partners
  • Demonstrates a genuine desire and passion for the alcohol industry
  • Bilingual (Spanish) speaking and cultural knowledge
Responsibilities
  • Assist in the development and implementation of short and long-term marketing objectives and strategies.
  • Assist Brand Manager and Consumer Insights team in the development of brand positioning and consumer targets.
  • Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
  • Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly.
  • Lead brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
  • Assist Brand Manager and Media Planning team in the development of all media plans and initiatives, both on national and regional/local levels.
  • Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
  • Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of assigned event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.
  • Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets.
  • Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives.
  • Lead cross-functional team of R&D, Packaging, Regulatory to deliver product and packaging renovations and optimization.

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits. The company operates in major markets such as the U.S., Mexico, New Zealand, and Italy, and serves a wide range of customers from individual consumers to large retailers and distributors. Its products include well-known brands like Corona and Modelo, which are exclusively imported and sold in the U.S. Constellation Brands generates revenue through the sale of these beverages, benefiting from strong brand recognition and a comprehensive distribution network. Unlike many competitors, Constellation Brands emphasizes sustainability and responsible operations, reflecting its agricultural heritage. The company's goal is to create brands that enhance human connections while staying ahead of market trends to provide value to consumers, shareholders, and employees.

Company Stage

IPO

Total Funding

N/A

Headquarters

Victor, Iowa

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Constellation Brands' expansion into non-alcoholic beverages and canned wines positions it well in rapidly growing market segments.
  • The company's strong distribution network and brand management expertise provide a solid foundation for continued growth and market leadership.
  • Recent investments and acquisitions indicate a proactive approach to capturing new market opportunities and enhancing shareholder value.

What critics are saying

  • The competitive nature of the beverage industry requires constant innovation and adaptation to maintain market share.
  • Economic fluctuations and changes in consumer preferences could impact sales and profitability.

What makes Constellation Brands unique

  • Constellation Brands' ownership of iconic brands like Corona and Modelo gives it a competitive edge in brand recognition and market penetration in the U.S.
  • The company's commitment to sustainability and responsible operations aligns with growing consumer demand for environmentally conscious brands.
  • Strategic acquisitions, such as Sea Smoke and Austin Cocktails, allow Constellation Brands to diversify its portfolio and tap into emerging beverage trends.

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