VP of Marketing
Posted on 8/25/2023
Data analytics firm for informed commodity trading
Kpler stands out as a leading data and analytics firm, providing critical insights to market professionals in dynamic and opaque markets like commodities, with a unique blend of artificial and human intelligence. The company's growth is evident in its expansion to over 40 markets, serving 4,500 users across 460 companies worldwide, and securing significant investment from top-tier private equity firms. Kpler's commitment to sustainable and efficient trade, coupled with its seamless integration into professional workflows via various platforms, positions it as a desirable workplace for those seeking to contribute to meaningful industry advancements.
AI & Machine Learning
Data & Analytics
Growth & Insights
6 month growth↑ 0%
1 year growth↑ 9%
2 year growth↑ 81%
Remote in USA
Growth & Marketing
- 10+ years of marketing experience with SaaS or Data & Analytic businesses
- Experience in the financial, energy, or trading sectors is a plus
- Previous leadership and team-building experience
- Data-driven approach to marketing and strong attention to detail
- Optimizing the marketing department to deliver outstanding results
- Designing and executing a marketing strategy worldwide
- Building brand awareness and generating innovative ideas to promote the brand/product
- Setting up and executing a performance marketing strategy that drives growth through lead generation, conversion, and brand awareness
- Developing an account-based marketing program working closely with Sales to identify the target accounts
- Carrying out data analysis around web traffic and other key metrics, including segmentation and international engagement
- Setting up a marketing budget whilst monitoring various marketing campaigns and adjusting them to generate a high return on investment
- Experience in the financial, energy, or trading sectors
- Broad experiences in both brand and performance marketing
At Kpler, we simplify global trade information and provide valuable insights. Founded in 2014, our goal is to help over 10,000 organisations by offering the best intelligence on commodities, energy, and maritime through a single platform.
Working at Kpler means you’ll be a key player in turning complex data into strategic resources for our clients. Your role involves creating data-driven stories that empower clients in their industries.
Your expertise helps Kpler navigate markets successfully. Your journey starts here, where innovation meets impact. Join our team of 500+ talented people from 35+ countries worldwide.
What is the job?
Kpler is growing fast! We are looking for an outstanding individual who will bring their marketing insight and experience to help us get to the next level. You will be tasked to design, build and then scale Kpler’s Marketing organization to support the delivery of Kpler’s strategic goals.
In this role, we will trust you to:
•Be responsible for optimizing our marketing department to deliver outstanding results
•Designing and executing a marketing strategy worldwide
•Build, manage and coach a high-performing marketing team
•Building brand awareness and generating innovative ideas to promote the brand/product, working closely with the product and data teams to communicate the right value to our customers
•Set up and execute a performance marketing strategy that drives growth through lead generation, conversion, and brand awareness
•Develop an account-based marketing program working closely with Sales to identify the target accounts, build customized campaigns to improve conversion rates, and move those accounts forward
•Carry out data analysis around web traffic and other key metrics, including segmentation and international engagement.
•Setting up a marketing budget whilst monitoring various marketing campaigns and adjusting them to generate a high return on investment
You are or have:
•10+ years of marketing experience with SaaS or Data & Analytic businesses that meet businesses needs
•A collaborative attitude to work closely with our Product, Sales and Business Development teams to ensure alignment across divisions
•A data-driven approach to marketing and strong attention to detail
•Track record of building and driving successful marketing programmes, strategies, plans and delivering results
•Capacity to perform in a fast-growth environment
•Previous leadership and team-building experience
•Experience in the financial, energy, or trading sectors is a plus
•A successful candidate should have broad experiences in both brand and performance marketing to understand how to deploy resources in each effectively.
We really want you to join us because….
•We have high ambitions and need great people to achieve these goals
•We believe Kpler makes a real difference and will continue to do so across the world
•We live by our values making it a fun and fulfilling place to work
•You’ll get to work in a global work environment: With offices in 6 countries, we come from more than 35 countries and speak more than 18 languages.
•We offer competitive compensation & benefits
We’re a dynamic company dedicated to nurturing connections and innovating solutions that tackle market challenges head-on. If you’re driven by customer satisfaction and thrive on turning ideas into reality, then you’ve found your ideal destination. Are you prepared to embark on this exciting journey with us?
we make things happen
We act decisively and with purpose, and we like to go the extra mile.
we build together
We foster relationships and develop creative solutions to address market challenges with cool features and solutions.
hey, how can i help you today?
Being accessible and supportive to colleagues and clients with a friendly approach is essential.
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
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