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Full-Time

VP of Marketing

Posted on 8/25/2023

Kpler

Kpler

201-500 employees

Provides global trade intelligence services

Data & Analytics
Hardware
Energy
AI & Machine Learning
Financial Services
Aerospace

Expert

Remote in USA

Category
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Data Analysis
Requirements
  • 10+ years of marketing experience with SaaS or Data & Analytic businesses
  • Experience in the financial, energy, or trading sectors is a plus
  • Previous leadership and team-building experience
  • Data-driven approach to marketing and strong attention to detail
Responsibilities
  • Optimizing the marketing department to deliver outstanding results
  • Designing and executing a marketing strategy worldwide
  • Building brand awareness and generating innovative ideas to promote the brand/product
  • Setting up and executing a performance marketing strategy that drives growth through lead generation, conversion, and brand awareness
  • Developing an account-based marketing program working closely with Sales to identify the target accounts
  • Carrying out data analysis around web traffic and other key metrics, including segmentation and international engagement
  • Setting up a marketing budget whilst monitoring various marketing campaigns and adjusting them to generate a high return on investment
Desired Qualifications
  • Experience in the financial, energy, or trading sectors
  • Broad experiences in both brand and performance marketing

Kpler provides a comprehensive platform for global trade intelligence, specializing in commodities, energy, containerized goods, and vessel movements. The company leverages data analytics, machine learning, and real-time tracking systems to deliver crucial insights for optimizing performance and efficiency in global trade.

Company Stage

Private

Total Funding

$200M

Headquarters

Paris, France

Founded

2014

Growth & Insights
Headcount

6 month growth

14%

1 year growth

36%

2 year growth

159%
INACTIVE