Newsweek is looking for an experienced newsroom SEO Journalist with strong content marketing skills. The ideal candidate will have a deep understanding of organic content strategy, search engine optimization factors and a proven track record of executing SEO strategy within a newsroom. We’re looking for someone that’s proactive and can make an impact within our newsroom.

In this role, you will perform in-depth research and content/competitor analysis to conceptualize and produce content for organic search. A primary function of this position will be to contribute to daily newsroom activities including commissioning story ideas, tracking hourly trends, optimizing articles, competitor research, and content performance analysis.

You’ll also be responsible for training editorial teams in SEO best practices, planning content for future events, and developing a long-term newsroom strategy. Your main goal is to help scale content marketing efforts to meet core company KPIs including organic traffic and user engagement.

Qualifications

• Relevant experience growing SEO within a newsroom environment.
• Thorough knowledge of content factors directly related to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization.
• Strong proficiency with using Google Trends, Google Search Console, and any real-time content analytics tool such as Parse.ly or Chartbeat.
• Some knowledge or experience with Google Discover.

Responsibilities:

• Create and execute a successful newsroom SEO content strategy for your assigned section.
• Make proactive recommendations to editorial and audience teams throughout the day about trending search topics, SEO-focused article updates, and other optimizations to maximize article reach.
• Create in-depth content briefs that include a general outline, user intent defining, and competitive research. Strategically suggest headlines, meta descriptions, subheadings, related topics, FAQs, internal links, images/graphics, and content length.
• Build and execute a SEO content calendar with topics, content ideas, and other strategic notes for our timely and evergreen strategies. Pre-plan for future articles and events by suggesting coverage, performing keyword research, and compiling impactful SEO recommendations.
• Suggest new topics or coverage areas to reach new audiences and collaborate with editorial, audience, and data teams to execute strategy.
• Perform in-depth competitive analysis on competitor content to understand why a piece of content is ranking and how to create a competing piece that provides substantially more value.
• Deliver impactful training sessions and provide daily SEO guidance to newsroom editors, journalists, and other team members
• Work closely with the SEO Manager to create and scale content marketing strategies to meet core company KPIs including sessions and user engagement
• Ensure all content follows Newsweek editorial guidelines and brand standards