Director – Product Marketing
Posted on 3/21/2023
TheraGun is leader in targeted vibration therapy and pain relief.
Dallas, TX, USA
Experience Level
Desired Skills
  • Bachelor's degree or equivalent, MBA preferred
  • 10+ years of product marketing experience at an agency or device company (preference for one that has scaled)
  • Experience with consumer marketing with a focus in lifestyle and/or wellness
  • Must have excellent written and verbal communication skills
  • Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task, set priorities, stay focused, and set clear milestones
  • Must be results-oriented and possess excellent analytical skills
  • Creative-minded and strong problem solving ability
  • Ability to balance day-to-day execution and big-picture, strategic thinking
  • Become a category expert on market trends, competitive analysis and customer insights related to help us make data-driven product decisions
  • Partner with Product leads to influence product experiences, portfolio strategies and bring new products to market
  • Be the champion of the consumer, ensuring their voice is driving all that we do in the development of our products and marketing efforts
  • Lead core Product Marketing functions including competitive analysis, market fit, value props, product positioning and GTM strategy
  • Lead development of packaging from both a strategic and creative oversight perspective
  • Oversee the development of core product messaging copy
  • Constantly analyze and test outbound marketing messaging and communications across key channels
  • Investigate opportunities to strengthen global sell-through in and post-purchase engagement with the Therabody App and cross-selling the broader Therabody ecosystem
  • Help improve our position in priority categories, including and not limited to lifestyle & wellness, fitness, sports, and hospitality
  • Work the Go To Market Manager to ensure we achieve key milestones leading up to an effective announce and product launch