Sr Product Marketing Manager

What You'll Do:

We’re seeking a strategic, data-driven Sr. Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for a new suite of solutions that empower healthcare marketers to leverage data for more effective health marketing and advertising. Experience with SaaS products or a background in healthcare or life sciences marketing is highly valued. In this role, you’ll help shape the go-to-market strategy for impactful, data-centric products that empower healthcare marketers with customized solutions spanning audiences, activation, and measurement. The ideal candidate has a strong foundation in marketing technology, with experience in areas such as cleanrooms, data ecosystems, and analytics—alongside a proven ability to distill complex concepts into clear, compelling narratives that drive customer understanding and business value.

Go-to-Market Strategy & Execution

• Own the development and execution of GTM plans for new and evolving data-driven product offerings.
• Collaborate closely with Product Management, Data Partnerships, Sales Leadership, and Customer Success to align product strategy with market needs and ensure successful launches.
• Define differentiated messaging frameworks that resonate with key buyer personas in the healthcare marketing ecosystem

Market Intelligence & Product Positioning

• Monitor industry trends, competitor offerings, and customer feedback to refine DeepIntent’s value propositions and ensure competitive differentiation.
• Identify opportunities to drive product differentiation and thought leadership around marketing data innovation, positioning DeepIntent as a leader in data-driven healthcare marketing.
• Conduct market research to uncover emerging trends, customer needs, and competitive gaps, translating insights into actionable strategies for product development and positioning.

Sales Enablement & Revenue Support

• Develop impactful sales enablement materials including pitch decks, product one-sheets, objection handling guides, and ROI storytelling tools.
• Support training sessions, demo narratives, and strategic account conversations to help scale adoption.

Cross-Functional Collaboration & Content Strategy

• Partner with the broader marketing team to produce thought leadership content that supports awareness and demand generation efforts.
• Contribute to content such as blogs, webinars, and client case studies, emphasizing the strategic benefits of data-centric marketing.

Who You Are:

• 8+ years of experience in product marketing, with a strong focus on B2B SaaS or enterprise marketing platforms.
• Experience in healthcare, life sciences, or privacy-centric industries is a major plus.
• Deep understanding of the marketing technology landscape, including data infrastructure (i.e. clean rooms), audience segmentation, activation platforms (i.e. DSPs), and measurement.
• Exceptional written and verbal communication skills; able to translate complex concepts into customer-friendly narratives.
• Demonstrated ability to launch and grow new product offerings in highly cross-functional environments
• Proven ability to thrive in dynamic, high-growth environments where adaptability, initiative, and a focus on timely, high-impact execution are essential.
• Brings a strategic mindset with a hands-on approach; equally comfortable engaging with executive stakeholders and rolling up their sleeves to drive execution.
  
  

DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $140,000 -$160,000. The base salary range takes into consideration each candidates skills, experience and qualifications. In addition, we offer an annualized bonus plan and competitive benefits as well as many other company offerings.