About the role

Crunchyroll, a leading platform for streaming anime and manga content, is seeking a Principal Product Manager to oversee the management and expansion of content and channels, particularly focusing on a la carte channels. This role requires a deep understanding of product management principles, content delivery processes, and adherence to industry standards. The ideal candidate will lead initiatives to ensure seamless delivery of content to third-party platforms while maintaining parity with Crunchyroll’s owned and operated (O&O) SVOD service.

This role will significantly contribute to Crunchyroll’s position as a leading platform for anime and manga content by ensuring seamless content delivery and channel management. Additionally, you will enhance the user experience, help attract and retain subscribers, and strengthen Crunchyroll’s competitive edge in the streaming industry. Success measures will include: Driving significant improvements in content delivery efficiency and scalability, establishing standardized processes for channel management, and fostering stronger partnerships with third-party platforms.

Core Areas of Responsibility:

• Product Management: Lead the planning, development, and execution of product strategies for content and channels, ensuring alignment with business objectives and user needs. Serve as a liaison between stakeholders, engineering, design, and executive teams.
• Internal Stakeholder Alignment: Collaborate closely with various departments to gather requirements, prioritize features, and ensure that internal processes support efficient content delivery and channel management.
• Process Mapping and Optimization: Analyze existing internal processes, develop process maps, user stories, and workflows to identify areas for improvement, and optimize content delivery workflows to enhance efficiency and scalability.
• System Integration and Automation: Identify opportunities for system integration and automation to streamline content delivery processes, reduce manual effort, and improve overall efficiency.
• Data Analysis and Reporting: Define relevant KPIs and metrics, implement data collection mechanisms, and create reporting dashboards to track performance and measure success. Make data-driven recommendations for improvement.
• Change Management and Training: Develop change management plans to facilitate smooth adoption of new processes or systems. Create training materials and conduct training sessions as needed.
• Continuous Improvement: Identify, capture, assess, and prioritize iterative improvements in content delivery processes. Partner with engineering and program management teams to implement enhancements and updates.

Security and Compliance: Work closely with security operations and engineering teams to ensure that internal tools and systems comply with security requirements and industry standards.

In the role of Principal Product Manager, you will report to the VP Product, Enterprise Technology.

We are considering applicants for the location of Culver City.

About You

We get excited about candidates, like you, because...

• You have a proven track record of success in product management roles within the media or entertainment industry, demonstrating your ability to lead strategic initiatives and drive results.
• You possess a deep understanding of content packing and delivery processes, including MovieLabs MMC and MEC usage, allowing you to effectively optimize workflows and ensure compliance with industry standards.
• You feel at home using data and insights to inform product development, with the ability to interpret data, identify trends, which drives your decisions to optimize content delivery efficiency and enhance user experience.
• You have experience working with cross-functional teams and stakeholders, fostering collaboration and driving alignment to achieve common goals.
• You possess expertise in profile creation processes for multiple distribution endpoints, enabling you to effectively manage content delivery across various platforms.
• You demonstrate exceptional problem-solving skills, with the ability to tackle complex challenges and develop innovative solutions to drive continuous improvement.
• Proficiency in utilizing tools such as Polaris, Vantage, and Aspera to facilitate content management and delivery processes.
• Familiarity with database management tools for tracking content exceptions, managing metadata, and facilitating collaboration across teams.

About the Team

The Enterprise Technology Product team at Crunchyroll is a newly formed group dedicated to pioneering innovative solutions that revolutionize how we manage our data and media assets. Anchored in a vision of seamless innovation and user-centricity, the team is motivated by a mission to create groundbreaking products and processes that deliver exceptional value for stakeholders. With a focus on centralizing, organizing, and optimizing the secure storage and retrieval of data and media assets, we aim to establish a governance structure that fosters collaboration, prioritizes strategic decisions, and creates efficiencies across systems and workflows. Guided by principles of trust, simplicity, scalability, centralized data, and security, our team is committed to empowering the organization to thrive in an ever-changing digital landscape.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid