Summer 2026, Fall 2026

MBA Intern

Content Marketing Strategy

Posted on 3/21/2026

Deadline 3/27/26
Adobe

Adobe

10,001+ employees

Creates subscription-based creative, marketing, documents software

Compensation Overview

$37 - $50/hr

San Jose, CA, USA

Hybrid

Co-located hybrid internship; work between office in San Jose, CA and home; in-office frequency determined by manager.

Category
Business & Strategy (2)
,
Required Skills
Market Research
Social Media
Data Analysis
Requirements
  • Currently enrolled full-time and pursuing an MBA or Master’s program with an expected graduation date of December 2026–June 2027.
  • Ability to participate in a full-time internship between May–September 2026.
  • Strong written and verbal communication skills, with the ability to distill complex ideas into concise, engaging narratives.
  • Strategic thinker with foundational understanding of B2B marketing, content strategy, or campaign planning.
  • Analytical mindset with comfort interpreting data and connecting insights to business outcomes.
  • Organized, proactive, and detail-oriented, with strong project management skills and the ability to juggle multiple priorities.
  • Collaborative teammate with strong interpersonal skills and a passion for cross-functional work.
  • Curiosity, creativity, and enthusiasm for learning—energized by uncovering customer value and translating it into powerful storytelling.
Responsibilities
  • Content Strategy & Storytelling: Support the development of content strategies and campaign narratives that highlight the value of Adobe Support and Services in driving customer success and ROI.
  • Content Strategy & Storytelling: Partner with marketing, customer success, and communications teams to identify and shape customer stories that align with enterprise business goals.
  • Content Strategy & Storytelling: Translate complex customer outcomes and technical solutions into compelling, persona-based content for use across digital, social, events, and executive communications.
  • Content Strategy & Storytelling: Draft creative briefs and content outlines that synthesize data, insights, and success metrics into clear and engaging storytelling.
  • Integrated Campaign Development: Contribute to the planning and coordination of integrated campaigns that reinforce Adobe’s value proposition across channels.
  • Integrated Campaign Development: Ensure consistency in messaging and visual identity across all touchpoints, from thought leadership and case studies to internal enablement and field materials.
  • Integrated Campaign Development: Partner with channel owners (web, email, events, and paid media) to align on activation plans and ensure timely execution of deliverables.
  • Measurement & Optimization: Track and analyze content and campaign performance metrics to identify engagement trends, measure business impact, and inform optimization strategies.
  • Measurement & Optimization: Help prepare reporting and insights for business reviews, highlighting what’s resonating and opportunities to amplify performance.
  • Measurement & Optimization: Maintain content inventories, campaign trackers, and collaboration spaces to improve accessibility, visibility, and efficiency across the team.
  • Market & Customer Insights: Research industry trends, customer challenges, and competitor messaging to inform new content opportunities and refine campaign strategy.
  • Market & Customer Insights: Surface data-driven insights that strengthen Adobe’s thought leadership and reinforce the business impact of our service offerings.

Adobe provides a broad set of digital experience tools, covering creative software, document management, and marketing solutions. Its core offerings—Adobe Creative Cloud for design, Adobe Document Cloud for PDFs and workflows, and Adobe Experience Cloud for marketing and customer experiences—are available through a subscription model that includes individual, business, and enterprise plans. How it works: users access a suite of applications and services via cloud-based software and licensing, enabling them to create, deliver, and optimize digital content across platforms. Adobe differentiates itself by offering an integrated, end-to-end ecosystem that spans creative work, document workflows, and marketing data, along with enterprise-grade features and services. It also explores expanding capabilities in 3D design and augmented reality, aiming to support both individuals and organizations in building and managing digital experiences at scale.

Company Size

10,001+

Company Stage

IPO

Headquarters

San Jose, California

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • Brands like Coca-Cola and Home Depot adopt Adobe Real-Time CDP innovations.
  • Adobe GenStudio reimagines enterprise content supply chains in 2024.
  • Subscription model drives $19.41 billion revenue in fiscal 2023.

What critics are saying

  • Hightouch's sub-second ETL erodes Adobe's 60-minute data delays in 6-12 months.
  • OpenAI's GPT-4o and Sora drive 40% creative user churn in 6-12 months.
  • Standalone Figma captures 30% enterprise design share in 3-6 months.

What makes Adobe unique

  • Adobe Real-Time CDP enables millisecond-level edge segmentation for personalization.
  • Real-Time CDP Connections streamline server-side data forwarding to Facebook and Google.
  • B2P Real-Time CDP unifies B2C and B2B data with full governance.

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Benefits

Company Equity

401(k) Company Match

Company News

Yahoo Finance
Apr 15th, 2026
Adobe's Creative and Marketing revenues surge 12% to $4.39B driven by AI adoption

Adobe's Creative and Marketing Professionals segment grew 12% year-over-year to $4.39 billion in first-quarter fiscal 2026, driven by AI adoption and subscription strength. Creative Cloud freemium monthly active users surpassed 80 million, up over 50% annually, whilst generative credit consumption through Firefly surged 45% quarter-over-quarter. The company's enterprise digital experience business showed strong momentum, with GenStudio and Adobe Experience Platform each growing over 30% in annual recurring revenue. Adobe's remaining performance obligations reached $22.22 billion. However, Adobe faces significant competition from Microsoft and Alphabet in AI. Microsoft reported $625 billion in remaining performance obligations and 15 million Microsoft 365 Copilot paid seats, whilst Alphabet's AI Overview feature now reaches 2 billion monthly users.

Tech in Asia
Apr 14th, 2026
Oracle, Adobe rally as AI peace hopes lift battered software sector down 23% YTD

Software stocks rallied on hopes for a US-China trade deal, with Oracle and Adobe leading gains. However, the sector remains under pressure this year amid fears that AI tools from OpenAI and Anthropic could enable customers to build software faster and potentially displace vendors. The iShares Expanded Tech-Software Sector ETF is down over 23% year-to-date, with average sales multiples falling from 9x to 6x. A record $25 billion in software-sector leveraged loans now trade at distressed levels, raising concerns about private credit markets where the sector is a major borrower. Some firms are monetising AI successfully — ServiceNow's Now Assist product reached $600 million in annual contract value in Q4 2025. Yet deteriorating valuations could trigger a credit crisis through "shadow defaults" and forced fund withdrawals, with potential spillover to banks increasingly exposed to private credit.

Yahoo Finance
Apr 13th, 2026
BTIG initiates Adobe and Figma with Neutral ratings on AI growth concerns

BTIG has initiated coverage of Adobe and Figma with Neutral ratings, citing strong market positions but uncertainty around AI-driven growth sustainability. Adobe, which generated approximately $24 billion in revenue in FY25, faces concerns about generative AI's impact on Creative Cloud, which accounts for roughly 60% of revenue. Despite resilient growth and strong margins, Adobe shares have fallen about 55% over five years as questions emerge around pricing power and competition. Figma has achieved over $1 billion in FY25 run-rate revenue with 41% growth, pioneering UI/UX design. BTIG noted strong early adoption of its AI-powered "Make" features but said monetisation potential remains unclear in the near term. Both companies demonstrate solid fundamentals, but AI's long-term impact on revenues and margins remains ambiguous.

TechCrunch
Apr 7th, 2026
Adobe launches free AI study tool Acrobat Spaces for students

Adobe has launched Acrobat Spaces, a free AI-powered study tool designed for students. The platform allows users to upload PDFs, documents, PowerPoint files, URLs, handwritten notes and transcripts to generate flashcards, mind maps, quizzes, podcasts and editable presentations. Available on a separate URL without requiring login, Acrobat Spaces competes with tools like Google's NotebookLM, Goodnotes and Turbo AI. Students can also access an AI assistant to ask questions, with responses grounded in uploaded documents to reduce errors. Adobe developed the product by testing it with 500 students from universities including Harvard, Berkeley and Brown. Charlie Miller, VP of Education at Adobe, said the company aims to create a one-stop shop for reading and material creation, eliminating the need to move documents between different platforms.

Fortune
Apr 1st, 2026
Adobe tests whether creative tools giant can survive AI era with $6.4B revenue amid investor fears

Adobe is navigating the challenge of integrating AI without alienating the creative professionals who built its business. Anil Chakravarthy, who leads Adobe's customer experience division, describes the company as caught between AI's rapid pace and customers' need for reliability. Despite reporting record first-quarter revenue of $6.40 billion, Adobe's shares have declined as investors question whether AI agents could erode demand for traditional software. The company must balance innovation with maintaining enterprise customers' trust in mission-critical systems. The central tension centres on Adobe's generative AI system, Firefly. Whilst the company positions AI as enhancing creativity, many core users worry about training data sources and whether such tools devalue creative work. Chakravarthy argues Adobe's value lies not in content generation but in helping customers maintain brand consistency, governance and creative distinctiveness at scale.

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