Director, Social Strategy

Job Summary

Weber Shandwick is seeking an enthusiastic Director of Social Strategy to join and lead our team on a major automotive client. This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies.

Job Responsibilities

• Develop social and digital content strategies, based on the understanding of the client’s brand message, voice, objectives and target audiences.
• Provide creative and strategic input on social and digital projects.
• Work closely with account and creative to execute strategies for B2C and B2B as needed.
• Support and brief large and diverse Creative and Community Management teams, as they relate to the strategic objectives.
• Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
• Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.
• Have an eye to detect business opportunities and develop the right solution.
• Take the lead when needed in front of the clients, and provide a valuable strategic POV.
• Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations and think dynamically of the intersection of social listening and content creation

Job Qualifications

• Minimum of 6-9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with preference for experience leading and managing social and digital programs (or commensurate experience)
• Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skills
• Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
• Understand the paid media environment and how it applies to a holistic social media strategy
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
• Have experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.

The most important qualification is passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

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